Freelancer profile translated to English.
Back to original languageAbout Irene
👋🏼 I'm Irene Flores, a freelance graphic designer specializing in branding, packaging, and presentations. I help brands and companies transform their ideas into clear, coherent, and soulful visual identities.
✅ What sets me apart?
My approach combines strategy + creativity: I don't just design; I translate the essence of each brand into practical and professional resources that connect with your audience.
📌 Common projects I manage:
- Complete brand identities (logo, color palette, typography, brand book).
- Strategic and functional packaging (labels, boxes, containers).
- Corporate and commercial presentations (PowerPoint/Keynote with animations).
- Digital and editorial assets: social media, newsletters, catalogs, print materials.
🔧 Tools: Adobe CC (Illustrator, Photoshop, InDesign), Figma, PowerPoint, Cinema 4D.
📍 I work remotely with clients from various sectors, offering clear processes, organization, and design attention to detail.
You can discover more about me and my services at lalilastudio.com or on my Notion profile 🫶🏼
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Ideas Desde CeroArt DirectorDIGITAL AND ITOctober 2022 - Today (3 years and 10 months)Madrid, SpainIn my current role, I am responsible for the creative development and production of graphic materials for various channels and formats. My main responsibilities include:
- Design ofPOS (Point of Sale Advertising) and key visualsfor campaigns.
- Creation ofstands and visual spacesfor trade shows and events.
- Development ofvisual identity and brandingfor brands and products.
- Design and support forcorporate eventssuch as annual conventions and internal presentations.
- Creation of pieces forproduct promotionin supermarkets and commercial actions.
- Development ofmerchandising and final artworkready for production.
- Design of **professional presentations**.
This position has allowed me to handle 360º projects, from creative conception to final delivery, ensuring visual consistency, point-of-sale impact, and alignment with each client's strategy. - ATREVIACreative DesignerDIGITAL AND ITOctober 2020 - October 2022 (2 years)Madrid, SpainParticipation in internal and external communication campaigns with online and offline materials, from concept generation to final artwork preparation.Responsible for the design and communication of How2Go through the management, planning, and design of content on social media and the blog, as well as final artwork for offline pieces (signage, documentation, merchandising, flyers, etc.) and online (presentations, social media posts, photography and retouching, etc.). Graphic support and management of KPIs and web analytics in the company's different locations.
- How2Go - Servicios de internacionalizaciónHead of Design and CommunicationIMPORT AND EXPORTJuly 2020 - September 2020 (2 months)Madrid, SpainResponsible for the design and communication of How2Go through the management, planning, and design of content on social media and the blog, as well as final artwork for offline pieces (signage, documentation, merchandising, flyers, etc.) and online (presentations, social media posts, photography and retouching, etc.). Graphic support and management of KPIs and web analytics in the company's different locations.
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Education
- Strategic Packaging DesignLaBasad - Online School of Design2022Diseño Estratégico de Packaging
- Integral Design and Image Management, Graphic Design2019Diseño Integral y Gestión de la Imagen, Diseño gráfico