Freelancer profile translated to English.

Description

Are your operations hindering your growth instead of supporting it?

I'm Irene, former Head of Operations, with experience in high-growth B2B and B2C startups (Echo Analytics, Singulart). Today, I help teams structure modern, growth and data-oriented operations, transforming vague processes and underutilized tools into clear, automated, and truly adopted systems.

Specifically, I intervene to:

Clarify roles, responsibilities, and key processes (no more grey areas)
Automate repetitive, high-impact tasks (ops, RevOps, finance, delivery)
Design a coherent and integrated tool stack: CRM (HubSpot), Notion, automations (Make, n8n), data and reporting
Activate advanced growth and RevOps tools (e.g., Clay, enrichment, intent signals) to support distribution and execution
Implement simple, documented processes that are adopted by the teams

What you gain:

Time: less friction, more execution speed
Visibility: reliable data to drive growth
Autonomy: robust systems that your teams can evolve

My approach:

No theoretical recommendations or slideware. I build concrete systems with you, implement, automate, and transfer knowledge.
But above all, I listen. I understand how your team actually works, what its constraints are, and what holds it back daily. Because a good system isn't one that's perfect on paper; it's one that your teams adopt and bring to life.

The goal:

Modern, actionable, and sustainable operations, designed for and with the people who use them every day.

Support formats:

Targeted missions
Implementation sprints
Fractional support (a few days a week)

If you want operations that truly accelerate your growth, let's talk.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

EchoAnalytics
Head of Operations
January 2024 - January 2026 (2 years)
Paris, France
Recruited, trained, and led the Operations team to improve efficiency, support company growth, and implement a company-wide operational excellence strategy, focusing on:
Team Alignment: Defined objectives, set up KPI dashboards, and enhanced coordination between Sales, Marketing, Product, Finance, and Customer Success teams.
Workflow Optimization: Identified bottlenecks, redesigned key processes, and fostered a culture of continuous improvement (Lean methods, retrospectives, structured rituals).
Tools & Automation: Selected, negotiated, and integrated tools (HubSpot, Jira, Make, Gong, Coefficient, Clay, Smartlead, HeyReach), ensuring their adoption and long-term value through practical support.
Revenue & Cash Management: Rebuilt the accounts receivable process, automated follow-ups, improved reporting, and recovered over €1.4M in overdue payments in less than a quarter.
Hubspot Lean Management Corporate Strategy KPIs and Metric Definition and Monitoring Process Optimization
EchoAnalytics
Sales Operations Manager
June 2023 - January 2024 (7 months)
Implemented HubSpot for Sales & Marketing; designed qualification flows, dashboards, and automated sales processes.
Improved lead management, deal tracking, sales handoffs, and engagement analysis through custom properties and workflows.
Automated interactions between sales and product teams during delivery.
Hubspot Process Optimization Sales Ops Marketing Ops Feature Definition
SINGULART
Senior Project Manager
January 2023 - May 2023 (4 months)
Collaborated with cross-functional teams to prototype, launch, and test new monetization initiatives for artists, including the promotion of profiles and events through a targeted social media strategy.