Freelancer profile translated to English.
Back to original languageAbout Irene
I am Irène, a visual creator. I support brands and projects with strong values in the fields of ecology, health, and sustainable food, by developing visual identities that reflect their positive impact and concrete commitments.
My approach blends illustration, graphic design, and animation to shape visuals that tell stories and bring meaningful projects to life:
Visual Identity— logotypes, graphic guidelines, print materials, and social media visuals.
Illustration— campaigns, packaging, covers, visuals for podcasts, books, and other media.
Animation— animated films to highlight projects, products, or inspiring stories.
🌿 My work is nourished by a craft approach, favoring authentic textures and handmade elements to create visuals that embody the uniqueness of each project. Each collaboration is an opportunity to build impactful and tailored visual solutions together.
Depending on the needs, I work with developers, photographers, videographers, and other creatives to co-create complete and tailor-made visual solutions.
Discover my work at irenecaron.com
English
Conversational
French
Native or bilingual
German
Basic
Can work on-site
Lille (up to 10km)
Experience
- Decathlon SEGraphic creationRETAIL (LARGE RETAILERS)June 2019 - Today (7 years)Lille, FranceVisual identity — Creation of internal communication tools — print and digital materials — project and team presentation
- Studio JosetteArt DirectorSOCIAL NETWORKSMarch 2016 - November 2018 (2 years and 9 months)Lille, France- Participation in client briefs to understand project challenges and lead research and design phases.- Graphic creation and production of storyboards, motion design, and 2D animation.- Monitoring the latest graphic trends
- veepeeArt DirectorE-COMMERCEJanuary 2014 - July 2015 (1 year and 6 months)Paris, FranceArt direction for major brands' sales universes: creative research, mood board creation, participation in pre-shooting meetings, and supervision of shoots.Production of sales visuals: graphic design, photo montage, photo retouching, or illustration.
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Education
- Advanced Diploma in Graphic DesignESAAT Roubaix2012Concepteur - créateur en communication visuelle Développement des compétences en Motion Design Mémoire : PRÉSENCE(S) entre présence physique et présence virtuelle, 2012 L’enjeu de ce mémoire était de questionner notre présence dans les réseaux sociaux numériques. Mon projet s'est établit sur trois niveaux d’interventions : l’image de la présence, la représentation des informations, et l’expression de soi ; ces trois niveaux étant constitutifs de la présence virtuelle. Il s'agissait alors de rechercher et développer des hypothèses sur des systèmes permettant d’enregistrer et retranscrire notre présence dans l’espace relationnel virtuel.
Certifications
- Advanced Diploma in Graphic DesignESAAT Roubaix2012