Freelancer profile translated to English.

Description

Copywriter and content writer specialized in transforming ideas into clear, persuasive texts adapted to any audience. I create content that impacts, informs, and generates results.

With experience in writing articles, blogs, newsletters, web content, books, news, product descriptions, and copy for social media.

+10 years of experience.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Stoneweg S.A.
Content Manager
REAL ESTATE
January 2023 - Today (3 years and 7 months)
Barcelona, Spain
Definition and execution of the content and corporate communication strategy: web, blog, LinkedIn, intranet, brochures, events, and branded content. Production of internal and external materials: press releases, dossiers, and communiqués. Management of 5 internal newsletters with open rates of 33–40%. Relationship with media, agencies, and key stakeholders; coordination of editorial calendars and press launches. SEO optimization and web conversion improvement (GA4, WordPress).
Creación y redacción de contenidos Branded content Copywriting Redacción SEO
Freelance
SEO & Content Marketing Specialist
January 2019 - January 2025 (6 years)
Barcelona, Spain
Clients:
BBQ's Algarve, BroilKing, PalauMartorell, Alier, Masachs, AXIOMADetectives, MytekSystems, Finteca, SpainAdvisors, WebfleetSolutions, Abertis.

Local SEO strategy for BBQ's Algarve (SEMrush, GSC): +3,000 clicks/month and +80 pages in first impressions.

Email marketing for Broil King (Mailchimp): 48% open rate. Presale campaigns for Palau Martorell: sold-out tickets for Marc Chagall and Japanese art exhibitions.

Web content and SEO for AXIOMA Detectives: ranking on page 1 for key keywords in Barcelona.

Corporate LinkedIn management and ghostwriting for CEOs of Alier and Masachs.

Buyer personas, key messages, and B2B content for clients in technology, logistics, and finance.

Management of Webfleet Solutions' global rebranding as project manager: coordination of 6 designers and production of over 600 marketing assets.

Writing of best practices playbook and road safety campaigns for Fundación Abertis.
Email marketing Creación y redacción de contenidos Redacción SEO SEO On Page Strategic planning
Crónica Global / Metrópoli Abierta
Branded Content Strategist
January 2018 - January 2019 (1 year)
Barcelona, Spain
Clients:

FiradeBarcelona, Endesa, TransPerfect, QuirónSalud, ObraSocial'laCaixa', Núñez y Navarro, BBVA. Definition of tone and editorial style aligned with each brand. Writing of branded content pieces, chronicles, and press conference coverage.
Branded content Creación y redacción de contenidos Periodismo Entrevistas