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Irache PlazaIP

Irache Plaza

Marketing and Copywriting

€250/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Irache

I am a journalist by training and a copywriter by vocation. I have spent years creating content for brands, companies, and media: articles, copy, web content, storytelling, emails, and strategic documentation.
I have worked on digital communication projects for clients such as CaixaBank, Naturgy, and BBVA, and in 2025, I published my first book, Cicatrices del Alma. Writing is not just my job, it's what I do best.
If you need someone who understands your brand, finds the right words, and delivers on time, I am available for remote projects.
What I can do for you:

Blog articles and editorial content
Copywriting for web, emails, and social media
Storytelling and brand content
Strategic copywriting and corporate documentation
Interviews and reports

Madrid · 100% remote · Native Spanish · English C1
  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • Accenture Song
    Project
    March 2023 - January 2026 (2 years and 10 months)
    Madrid, Spain
    Collaboration with the team led by Uno and Ana Solans in the creation of technical reports, strategic documentation, and SEO/GEO content for clients. Development of corporate presentations and executive materials for the presentation of results, analysis, and strategic proposals for clients such as CaixaBank and Naturgy. Participation in the structuring of digital diagnostics, benchmarkings, and functional analyses focused on business.
    Content creation and copywriting Content marketing
  • Proyecto CRM BBVA
    Digital Strategy Consultant
    April 2024 - January 2025 (9 months)
    Coordination of digital activation initiatives in CRM channels. Redesign and validation of strategic journeys, customer segmentation, and technical operating criteria. Design of multichannel campaigns (emailing, calls, and notifications) and evaluation of results using analytical tools.
  • Accenture
    No
    January 2024 - January 2025 (1 year)
    Coordination and functional management of non-commercial communications. Assignment of properties and validation of technical requirements for implementation by the technical team. Supervision of deliveries, quality control, and alignment with sponsor and business objectives.

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Education

  • Degree in Journalism
    Universidad Francisco de Vitoria
    Grado en Periodismo
  • Master's Degree
    EAE Business School
    Máster

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