Iphigénie B.

- Daily communication with new and existing clients (agencies or advertisers, 200 accounts).

- Manage a portfolio of SME clients and be responsible for increasing their revenue. Identify sales opportunities and provide the best solution to optimize ROAS.

- Identify account trends and optimizations.

- Provide expertise on all Facebook advertising solutions. Provide assistance with the use of Facebook products.

As a Google Ads Account Strategist, I optimize Google Ads client campaigns in the French and Belgian markets, providing tailored individual solutions and sales-oriented marketing strategies.

Skills:

- Define the advertising strategy based on client objectives.

- Understand which Google product range can grow the business. (Search, Display, Shopping, Video).

- Create and optimize campaigns on Google Ads, over 600 accounts.

- Develop unique content for commercial or service ads.

- Work with a variety of stakeholders: advertising agencies, webmasters, CEOs, sales teams, freelancers.

- A/B testing.

- Post-campaign analysis and recommendations.

- Manage client follow-up.

- Product/supplier sourcing

- Interface with suppliers (price/product/commercial operations/new product information)

- Collection selection, quality testing

- Negotiations

- Pre-shipment verification, order tracking

- Purchase finalization, payment management

- Carrier search