Iolanda Echevarria

Responsible for the development of the new brand image, definition of values, and ensuring their transmission and consistency across all channels.

Organize the planning of campaigns, fairs, and events across all channels.

Creation and development of the online store.

Product Manager.

Work with influencers to create content that strengthens our social media presence.

Lead ideation through execution of all brand marketing initiatives, both B2B and B2C.

Management of the European headquarters of the company.

Creativity, project management, and content creation

for the Girard Perregaux, Ulysse Nardin, and Philipp Plein e-learning platforms.

Content creation and creative direction for the launch of Moncler perfumes.

New corporate identity packaging. New art direction and website content. Video scripts and art direction.

Management of the company's headquarters.

Responsible for account relations and creative departments.

Concept and project management of Coca-Cola's Business Development Plan digital platform “People of Value”. Content creation. Spanish and Portuguese scope with a 3-year duration.

Creation and implementation of B2B Novartis campaigns. Includes the launch of the company's award-winning Hydraglyde (concept, art direction, miniseries scripts, executive production of roadshow events -Spain and Portugal- development of a B2B app).

Art direction and content creation for the Chopard e-Learning platform. Website and application project management.