Description

I am a freelance copywriter and marketing professional, with clients including membership organisations like the Association for Clinical Biochemistry and Laboratory Medicine, content platforms like Top10.com and TechRadar, and software companies like Connecteam and TestGorilla. I'm also a passionate blogger, with essays published on Medium, Thrive, and Newsbreak.

I have extensive experience and success across email and website copywriting, article production, report and white paper editing, and more. I work closely with my clients to ensure requirements and feedback are embedded in the final product.

I have a BSc in Business Management from King's College London, 4 years of experience as a Management Consultant, 4 years of experience as a Marketing professional, and 4 years of experience as a freelance writer.

Industry field of expertise

Languages

English
Native or bilingual
Romanian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Association for Clinical Biochemistry and Laboratory Medicine
Marketing & Communications Manager
HEALTH AND WELLNESS
April 2022 - June 2023 (1 year and 3 months)
London, UK
- Planned and executed the Association’s marketing and comms cross-channel activities, including email, web copy, and social media.
- Designed, executed, and tracked email marketing campaigns to support the Association’s events, awards, and member benefits.
- Proofread and edited the Association’s digital magazine.
Metia
Marketing Campaign Lead
DIGITAL AND IT
August 2019 - Today (6 years and 10 months)
London, UK
- Planned, wrote, and coordinated B2B lead generation campaigns over
email and phone
- Exceeded campaign objectives through personalising emails and tracking
customer engagement
- Communicated updates effectively with senior stakeholders at multinational
clients including SAP and Oracle
TechRadar
Freelance Writer
PUBLISHING
March 2021 - Today (5 years and 3 months)
London, United Kingdom
- Produced high-traffic, research-intensive articles for TechRadar, covering marketing and sales software, computer literacy (B2C), and general business management.
- Adhered to detailed briefs for buying guides, 'how to', and 'what is' articles.
- Simplified complex concepts and technologies for global audiences.