Freelancer profile translated to English.
Back to original languageAbout Ingrid
Producing content has become easy.
Being credible, identifiable, and cited has become strategic.
I am a writer, corporate journalist, and editorial consultant, with nearly 20 years of experience in producing and managing highly informative content.
🎯 Trained in AI content generation and new AI Search uses, I support companies, media, and organizations that want to:
1️⃣ Emerge their real expertise,
2️⃣ Structure a unique editorial voice,
3️⃣ Build sustainable visibility, in the age of SEO, AI Search, and generative engines.
🌍 MY AREAS OF EXPERTISE
Sectors with high informational requirements:
. Real estate (investment, financing, renovation)
. Health (pathologies, dependency/support for caregivers, training)
. Construction (site, standards, materials)
📢 SPECIFICALLY, I WORK ON
. Expert & journalistic content
In-depth articles, op-eds, educational dossiers: reliable, sourced, and structured content to become references.
. Editorial strategy & content governance
Editorial audit, charter, editorial line, calendar, distribution plan: I structure your written communication as a coherent and sustainable system.
. AI & writing support
Reasoned integration of AI into editorial workflows.
. Sustainable visibility & GEO (AI referencing)
Content optimization to be understood, picked up, and cited by Google and generative AIs (ChatGPT, Gemini...) & digital PR.
French
Native or bilingual
Can work on-site
Lille (up to 50km), Lille (up to 50km)
Experience
- Hospimedia GroupeWeb writer & Social Media ManagerHEALTH AND WELLNESSJanuary 2019 - April 2019 (3 months)Lille, FranceDefinition of an editorial strategy and content production for the Group's websites.Management of social networks (Facebook, Twitter, LinkedIn) for the different brands.
- VilogiaCorporate journalist / Press relations officerREAL ESTATEJanuary 2013 - November 2018 (5 years and 11 months)Villeneuve-d'Ascq, FranceProduction of national internal and external journals for different audiences: planning, subject definition, content writing, freelance coordination...Management of proactive and reactive national and local press relations: theme planning, dossier and press release writing, digital PR development...
- HumanisTraffic and Web Animation ManagerBANKING AND INSURANCEApril 2011 - December 2012 (1 year and 9 months)Lille, FranceOverall site optimization: SEO, navigation, user journeys.Editorial programming within the framework of the creation of two thematic sites (understand-mutuelle-sante & understand-prevoyance), a project that led to a gain of about forty positions for the term "mutuelle santé".Creation of a linkbaiting operation via an infographic on health reimbursements.Web performance analysis: reporting, KPI evolution.
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Education
- Master's degree in Writing ProfessionsLille 32007Conception-rédaction, marketing direct, communication d’entreprise, journalisme…