Ingrid Ramírez

Led technical and GEO SEO strategy for a client portfolio (technology, retail, home, fashion, and footwear).

• Implemented GEO/AEO strategies and advanced Schema Markup (FAQ Page, HowTo, Organization), developing case studies and optimizing PDPs for VTEX eCommerce.

• Executed technical audits of Core Web Vitals and WPO, identifying critical speed and SEO performance improvements.

• Strengthened E-E-A-T signals and digital authority in collaboration with content and product teams, aligning strategy with brand reputation objectives.

• Presented bi-weekly SEO results and roadmaps to non-technical stakeholders using Looker Studio dashboards connected to GA4 and GSC, ensuring the integration of SEO initiatives into marketing actions.

Managed local and international SEO strategy and digital analytics for B2B and B2C clients.

• Led the SEO strategy for 6 simultaneous accounts, achieving an average 67% increase in non-brand organic traffic in 8 months through advanced keyword research with SERP analysis.

• Redesigned the web architecture of 3 sites with over 500 URLs, correcting critical crawling errors detected in Screaming Frog (4xx, 5xx, canonical errors, duplicate content), recovering 29% of lost organic visibility in GSC.

• Built SEO workflows and project management processes that ensured timely delivery of deliverables, meeting the annual initiative plan with a 95% on-time delivery rate.

• Managed monthly and quarterly SEO reports, generating performance insights and strategic recommendations for clients and stakeholders.

• Collaborated with the Paid Search team to align campaigns and keywords, proposing cross-channel integration tactics that generated efficiencies and greater visibility.

• Managed and mentored 3 junior analysts in keyword research methodology, technical auditing, and GSC interpretation, reducing report delivery time by 35%.

Led SEO projects for high-impact accounts (automotive, retail, fintech, education).

• Ranked 15 transactional keywords in Google's Top 3 for an automotive client by applying indexing, web architecture, and On-Page meta tag improvements, increasing online quotes by 60% in 6 months.

• Increased organic visits by 75% for an educational institution in 8 months through web architecture restructuring, strategic internal linking, and E-E-A-T content tailored to each program and location.

• Conducted technical audits with Screaming Frog and GSC, identifying over 1,200 crawling and indexing errors; systematic correction recovered 34% of lost organic visibility in 3 months.

• Used content gap analysis to identify non-branded opportunities that increased informational traffic by 48%.

• Maintained constant communication with marketing, business, product, and data teams to align SEO strategies with sales goals, reporting weekly KPIs to stakeholders.