Freelancer profile translated to English.
Back to original languageAbout Ingrid
Senior Product Manager — Growth B2C | Conversion · Retention · Funnel · Product AI
Do you have traffic but insufficient conversion? Onboarding that doesn’t activate enough? Declining retention?
I help B2C products generate sustainable growth by acting on three key levers: convert better, activate faster, retain longer.
For 13 years, I have worked on web, mobile, and e-commerce with a structured approach: product analytics, data diagnostics, ROI prioritization (RICE), experimentation (A/B testing), and business impact piloting.
Measurable Results
- +27% active users (470K → 600K) - Poulpeo
- +21% iOS conversion (+€12K/month) - Poulpeo
- Critical customer journey redesign - Fortuneo
- E-commerce became the 1st sales channel - Beaumanoir
- Activation & retention optimization - Hellowork
- +5 NPS points - Poulpeo
What I do
- Funnel & conversion: journey audit, A/B testing, web/mobile CRO
- Activation & onboarding: time-to-value reduction, product analytics
- Retention & engagement: cohorts, churn, retention strategy
- Roadmap & prioritization: backlog, RICE, product-business-tech alignment
AI Applied to Product
Data & ML Training (DataScientest × Mines ParisTech, 2024–2025)
Integrating AI into products: recommendation, personalization, user scoring, large-scale data exploitation
Stack
Google Analytics · Looker Studio · Power BI · SQL · Python · Jira · AB Tasty · Piano Analytics
Partially available immediately - full-time from June 2026.
Nantes · Rennes · Vannes · Paris · Remote
French
Native or bilingual
English
Fluent
Spanish
Basic
German
Basic
Can work on-site
Nantes (up to 50km), Paris (up to 10km), Vannes (up to 50km), Rennes (up to 10km), Lorient (up to 10km)
Experience
- HelloWorkProduct ManagerHUMAN RESOURCESDecember 2025 - Today (8 months)Rennes, France
- Writing specifications
- Defining functional and technical solutions
- Defining user stories
- Analyzing functional and technical impacts with the various group websites
- Defining acceptance criteria for testing
- Updating the product backlog and prioritizing the roadmap
- Documentation
- Creating wireframes
- User testing
- Monitoring and prioritizing bug fixes
- Participating in agile ceremonies
- Projet portfolio - Simulation produit B2C Travel (Abritel)Product Manager – Data-DrivenTRAVEL AND TOURISMMay 2025 - August 2025 (3 months)Paris, France
# Context
B2C product simulation with high traffic (travel) replicating real product decision-making conditions to identify levers for improvement and business performance.Objectives
- Prioritize user experience improvement opportunities and business performance
- Define an MVP focused on trust and conversion
Key Actions
*Qualitative and quantitativeanalysis of user feedback (reviews, verbatim, weak signals)- Creation ofpersonasand user journey mapping (**experience maps**)
- Functional and competitive benchmarking of the travel sector
- Identification and prioritization ofpain points
- Scoping of theMVPand definition ofsuccess KPIs
Results & Deliverables
*Prioritizedproduct roadmap, focused on user impact and business value*Actionable and measurablerecommendations- Launch of the"Verified Listing" MVP
KPIs Monitored
- Reliability: adoption rate, non-compliance rate post-stay
- Conversion: click-through and conversion rates for verified listings
- Satisfaction: average post-stay rating
- Operational efficiency: volume of complaints and customer service processing time
Impact & Added Value
The "Verified Listing" badge creates a virtuous cycle:Trust → Conversion → Dispute Reduction → Satisfaction → Platform Reputation📎Non-confidential project – portfolio available with screenshots - PoulpeoSenior Product Manager - E-commerce / B2CE-COMMERCEJanuary 2016 - August 2024 (8 years and 7 months)Vannes, France
Context
End-to-end product management for web, iOS/Android mobile, and extensions in a Franco-American subsidiary of the world leader in cashback.Key Actions
- Definition and management of a multi-product roadmap based on business impact and ROI
- Coordination of tech, design, data, marketing teams, and international partners (up to 60 people)
- Implementation of a data-driven culture: A/B testing, cohort analysis, dashboards
- Optimization of activation, retention, and conversion
Measurable Results
+27% active users in 4 years (470K → 600K)+21% iOS conversion (+€12K/month) through A/B testing and behavioral analysisNPS +5 points (54 → 59), apps rated 4.8/5 (iOS) and 4.7/5 (Android)
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Data & Product Analytics BootcampDataScientest x MINES Paris PSL Executive Education2025Formation bootcamp Data & Product Analytics
- Master 2 International Business & Management Science DegreeIAE de PoitiersMaster 2 Commerce International & Maîtrise de Science de Gestion