Freelancer profile translated to English.

Description

Freelance developer, I support the creation, redesign & maintenance of PrestaShop stores by combining technology, user experience and marketing performance:

UX Design & Ergonomics: interface audit, user-centered wireframes, A/B testing and continuous optimization for a fluid and intuitive journey.

Responsive & Mobile-First: adaptive design, compatibility across all screens, optimization of loading times and Core Web Vitals for a seamless smartphone and tablet experience.

Customer Journey & Sales Funnel: purchase journey architecture, dynamic upsell/cross-sell management, abandoned cart recovery and conversion module integration (pop-ups, chatbots, loyalty programs).

Advanced Technical SEO:

- Clean URLs and automatic rewriting via .htaccess, fine-tuned redirection management

- Dynamic semantic tags (Hn, meta title/description, ALT attributes)

- robots.txt and sitemap.xml files generated and submitted automatically

- Schema.org structured data (products, reviews, breadcrumbs)

- PrestaShop SEO modules for canonical URLs, optimized pagination, and advanced microdata

- Performance & Accessibility: PageSpeed audit, lazy-loading, CDN, asset compression, and WCAG compliance to reach the maximum number of customers.

Each project is based on an in-depth analysis of needs, keywords, and competition to ensure sustainable referencing, optimized conversion rates, and an improved shopping experience.

Feel free to contact me, I enjoy getting involved in the projects you entrust to me.

See you soon,

Ingrid

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

C-Stickers
On Malt
Prestashop Redesign
March 2024 - April 2024 (1 month)
Prestashop Prestashop Design Integration Prestashop Referencing UI/UX Design HTML5/CSS3 Graphic Charter Visual Identity Prestashop SEO E-commerce Responsive Design Adobe Photoshop
Agence DOUZE ONZE
Digital and Print Communication Agency
October 2018 - Today (7 years and 8 months)
Recoules-Previnquieres, France
- Creation of online stores using the PrestaShop CMS
- Complete graphic redesign of your e-commerce site, fully responsive and mobile-first
- Migration
- Creation of showcase sites and sites with engagement features
- Visual Identity: Logo creation & Graphic design for web + print
- Google Search Console & Pagespeed Insight compliance, site optimization and error correction
- Referencing, SEO, Google Shopping, Social media linking & synchronization of your store (IG, Facebook) + Marketplace
- Consulting in communication, web marketing, and business creation
- Training
LABEL-BRODERIE
Web Project Manager
January 2023 - May 2023 (4 months)
Paris, France
Redesign of the custom embroidery e-commerce site located near Paris, named LABEL BRODERIE. Our team rethought the overall ergonomics of the site and created a graphic universe specific to the company. We switched to the PrestaShop PhenixSuite 1.6.2.9 version developed by Éolia, which is PHP8 compatible. This version of PrestaShop offers a lot of new features and works wonderfully for all e-commerce projects, large and small, thanks to its fluid engine. The site: https://www.label-broderie.com