Ingrid Delaville

Collaboration with several survey institutes: IFOP, Platform1, IPSOS, and Opinion Way

*Rigorous verification of the quality and consistencyof data and deliverables.*Provision of strategic insightsto support business decisions across markets

• Support formarket sizing and revenue forecastinganalyses

*Coordination of ad hoc projectsusing **different methodologies**: concept testing, product evaluation, Usage & Attitude, etc.

• **Execution of projects from A to Z**: questionnaire writing, data quality verification, composition of analyses and operational recommendations
• **Adaptation to various sectors**: agri-food, beauty, home appliances, tires...

Advice on Makeup segment development strategies

& Contribution to understanding new trends related to aging

*Coordination of quantitative and/or qualitative projects with agencies:brand image measurement, monitoring of makeup & facial skincare usage and attitudes, merchandising evaluation, concept testing, exploration of new trends in aging and travel retail, social media listening.*Implementation of internal surveyswith CRM data analysis*Creation of impactful executive summaries from various sourcesfor the Management Committee*Rapid adaptation and international collaboration:Autonomous within a week; daily collaboration with AMER, Europe, and APAC offices

Responsible for consumer knowledge of CX (Customer Experience) projects

*Contribution to KPI improvement for 3 consecutive yearsthrough recommendations based on the link between survey data (NPS, CES) and precise CRM information (equipment, network quality, complaints, etc.).*Optimization of toolswhile preserving history and reducing costs*Participation in the improvement of customer journeyswithin agile projects through a deep understanding of customer needs and UX research.

• **Design of a 360° system to bring customers back to stores after confinement**, leading to a meta-synthesis in 4 months. (individual & group qualitative interviews, bulletin board, quantitative measurement, social media and forum listening, publications)

*Contribution to writing roadmaps and prioritizingcontinuous improvement projects through regular involvement inManagement Committee meetings and seminars*Increased visibility of systems and their benefitsthrough greater simplification and operationalization (from about fifty auditors to over 300 for my last wave)