Freelancer profile translated to English.
Back to original languageAbout Ingrid
I help B2B startups boost their growth through expert content.
I support you based on your specific objectives:
- Establish your expertise / become an opinion leader
- Generate qualified leads / support your Inbound Marketing strategy
- Gain notoriety / support your press relations strategy
- Improve your natural referencing / SEO
- Strengthen your brand image
etc.
My services:
✍️ Content writer: for one-off projects or on a Content Factory model, I write your expert content (white papers, practical guides, studies, ebooks, client cases, opinion pieces, blog articles...).
♟️ Content strategist: I support you in (re)laying the foundations of your content marketing strategy and monitoring the performance of your content in line with your business objectives.
My preferred topics:
🔥 Future of Work & freelancing
🔥 Tech & digital
🔥 HR & recruitment
🔥 Finance
🔥 Entrepreneurship
🔥 Digital marketing
🔥 Procurement
🔥 Travel Management
A few words about my background:
A graduate of Essec, my heart long wavered between journalism and marketing, with a strong interest in hypergrowth environments. I held marketing & communication positions in several B2B startups & scale-ups, with a strong focus on Content Marketing, which I now dedicate myself to 100% as a freelancer.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- LittleBig ConnectionSenior Content ManagerSOFTWARE PUBLISHINGMarch 2022 - Today (4 years and 5 months)Barcelona, SpainContent strategy developmentCreation of all types of content (blog articles, white papers, studies, etc.)Recruitment and management of a Content Marketing Manager
- LittleBig ConnectionSenior Brand & Communication ManagerSeptember 2021 - March 2022 (6 months)Barcelona, SpainManagement of a team of 4 people (B2B marketing manager, communication manager, freelance community builder & art director)Main projects:- Operational management of the rebranding- Publication of the study "major French groups that will inspire freelancers", published exclusively in Les Echos- Building the freelance community strategy- Coordination of B2B marketing & communication actions
- MindquestMarketing and Communications ManagerJanuary 2019 - July 2021 (2 years and 6 months)Barcelona, Spain- Construction of the roadmap and daily management of the marketing team (3 people)- Promotion of the Club Freelance brand (branding, PR, external communication, partnerships) and creation of the Mindquest brand- Launch of the Club Freelance Insights blog, production of brand voice & SEO content- Launch of the Mission Control Center blog for the Mindquest brand- Implementation of an Inbound marketing strategy- Coordination of content distribution (blog, newsletters, social networks...)- Coordination of sales enablement, internal communication, and employer branding actions
Recommendations
FU
MC
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Education
- Programme Grande Ecole, MSc in Science of ManagementEssec Business School Paris2015Programme Grande Ecole, MSc in Science of Management
- Maestria en dirección de negocios (MBA), ManagementUniversidad Nacional de Córdoba2014Maestria en dirección de negocios (MBA), Management