Freelancer profile translated to English.
Back to original languageAbout Ingrid B.
Bilingue Anglais Français | Stratégie de développement à l'international | Stratégie de marque de luxe
Bonjour, je m'appelle Ingrid et je suis originaire de Paris.
J'ai plus de 6 ans de carrière à l'international menée principalement en Amérique du Nord (Canada et USA) et en Europe (France, Espagne, Italie, UK) dans le commerce international. Ma mission principale est d'assister les PME et multinationales à développer leur business à l'international.
J'ai obtenu en 2021 un MBA en Management des stratégie de marques de luxe à l'ESSEC, l'une des écoles de commerce la plus prestigieuse de France et pionnière dans la formation de gestionnaires du domaine de Luxe.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Kensington GreyHead of Luxury (Sales and Marketing)March 2023 - Today (3 years and 4 months)Toronto, ON, Canada• ● Heading luxury brand partnerships for the entire company: a portfolio of 100+ talents with an annual revenue close to 23M• ● Build, manage, and grow relationships and spend with key luxury clients and agency partners by helping them achieve performance that exceeds campaigns expectations. Exceed my sales goals by 136% consecutively since hired.• ● Serve as the industry expert by educating brands and agencies on the emergence of Black content creators, as well as advising on best practices and bespoke campaign optimizations
- Luxe TribesHead of MarketingSeptember 2022 - March 2023 (6 months)Dubai - United Arab Emirates• ● Led brand positioning and marketing strategy for a Dubai based luxury travel concierge serving HNW and UHNW clientele• ● Drove client acquisition through partnerships, referrals, and targeted activations aligned with discreet, high touch service• ● Directed content and social strategy, sales collateral, and performance reporting to strengthen brand visibility and conversion
- KERING (under Your Friends in New York)Partnerships Strategy Lead (Fashion & Beauty)January 2022 - September 2022 (8 months)New York, NY, USA• ● YFINY is a fashion incubator-inspired program built during the pandemic by KERING and Pyer Moss to empower fashion designers to profitable businesses. I was contracted as the Global Partnerships Strategy Lead to determine the vertical vision and to define, build and synchronize the delivery of the program roadmap to support the goals on top of defining the right business models for the incubator from ideation to execution.• ● Build operational processes to streamline the work of 8 designers and increase revenue generation by 75%.
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Education
- Master of Business Administration - MBAESSEC Business School2021Luxury projects developed: - The Art of Luxury Brands Collaboration of Pat McGrath Labs - The analysis of the resale market and the luxury brand positioning of Telfar - AI/ Luxury Fashion Tech White Paper (brands studied: Hanifa) - The acquisition of Tiffany's and its outcomes of the rebranding by luxury group LVMH Masterclasses includes: Google Series: Fashion & Tech, Disrupting the Luxury Experience with AI & AR with Ashely McDonnell Global Luxury @Google & David Klingbeil Luxury & Beauty @Google NYC • Social Commerce: Lessons from China with Alexis Bonhomme VP Greater Asia FarFetch • Tik-Tok: Disrupting Industries with Stephane Matip Creative Agency Manager Tik Tok • Makeover for Fashion Supply Chains with Alina Bassy Founder Kleiderly
- Graduate Diploma in Business AdministrationConcordia University2015The GDBA program is offered to international students and designed for those seeking a foundation in major business fundamental courses to complement their degree in another field.