Freelancer profile translated to English.
Back to original languageAbout Ingrid
Product Owner / Digital Project Manager with a strong UX sensibility, I support the design and management of digital products from the scoping phase to production.
I act at the interface between business, technical, and design teams to structure needs, prioritize features, and ensure the consistency of user journeys.
My approach combines product management (roadmap, backlog, coordination) and UX design (research, wireframes, prototyping), with one goal: to deliver useful, high-performing, and user-centered solutions.
I have worked on web, SaaS, and e-commerce projects, in connection with digital transformation, customer experience, and performance challenges.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Aix-en-Provence (up to 50km), Marseille (up to 50km), Avignon (up to 50km)
Experience
- FreelanceDigital Projects & Product Design ConsultantFebruary 2024 - Today (2 years and 5 months)• Manage end-to-end product missions: discovery (research, interviews), scoping, roadmap, delivery.• Define and prioritize features (MVP) based on user insights, business value, and technical constraints.• Create and optimize user journeys (UX/UI) for SaaS and e-commerce products, improving engagement and conversion.• Conduct UX audits and identify optimization levers through actionable and measurable recommendations.• Develop and launch websites (Webflow) with a product performance-oriented approach.• Conduct Figma training sessions (50+ hours, 98% satisfaction).
- Solimut Mutuelle de FranceOperational Marketing Project ManagerJuly 2023 - January 2024 (6 months)Marseille, France• Manage acquisition campaigns (emailing, automation) with an average open rate of 28%.• Define and execute multi-channel marketing strategies aligned with business objectives.• Coordinate 360° projects (TV, radio, digital) with internal teams and service providers.• Monitor performance and optimize actions using key indicators (engagement, conversion).
- Ora7Digital and Customer Experience Project ManagerMay 2021 - July 2022 (1 year and 2 months)Lyon, France• Optimize web interface UX/UI journeys to reduce the bounce rate by 12% on key sales funnel pages.• Manage the CRM project from start to finish: from solution selection to change management through training 15 employees.• Lead multi-channel acquisition strategies (SEO, SEA, Social Ads) to increase qualified lead volume by 22%.• Coordinate the omnichannel customer experience to ensure a 100% consistent brand identity across physical stores and digital channels.• Manage a portfolio of client accounts as a primary point of contact for technical scoping and operational monitoring of IT solutions.• Coordinate production workflows between clients and technical teams to deliver 100% of milestones on time.• Streamline requirements gathering to reduce the average launch time for technical projects by 15%.• Ensure client retention through proactive performance monitoring, with a 100% retention rate on the assignment.
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