Ingrid Astier, Marketing & Brand Content Consultant

Freelancer profile translated to English.

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Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 50km)

SKEEPERS
FIELD MARKETING MANAGER
SOFTWARE PUBLISHING
January 2022 - June 2026 (4 years and 5 months)
Marseille, France
• Definition and execution of the marketing strategy aligned with the Go To-Market
• Monitoring of KPIs & ROI with continuous optimization of actions
• Coordination with sales teams for marketing-business alignment
• Organization and management of events (trade shows, roadshows, workshops, conferences)
• Performance analysis: traffic, engagement, leads, conversion, ROI
• Implementation of new processes to streamline inter-team collaboration (Sales, Product, CSM)
Avis Vérifiés
EVENTS & COMMUNICATION MANAGER
SOFTWARE PUBLISHING
January 2019 - January 2021 (2 years)
Marseille, France
• Management and organization of B2B events (+30/year)
• Writing and publication of blog articles/newsletters for clients and prospects
• Management of the editorial calendar and social media publications (LinkedIn and Twitter)
VOYAGE PRIVÉ
CONTENT MANAGER
TRAVEL AND TOURISM
January 2017 - January 2018 (1 year)
Aix-en-Provence, France
• Writing product descriptions and highlighting product features
• Quality control and offer verification
• Analysis of product performance and recommendations to the purchasing department

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Marketing Analysis Officer
GROUPE RENAULT
2016
Chargée d'analyses marketing
University Exchange
HEC Montréal
2016
Echange universitaire

Check out Ingrid's education

Marketing Consultant