Ingrid Apaloo

Within the international division, I managed large-scale consumer studies from the commercial scoping phase to strategic reporting, combining methodological rigor with operational agility.

🎯 International Project Management & Client Relations

Business Development: Receiving briefs, custom methodological design, cost estimation, and writing winning commercial proposals.

Multinational Coordination: Deployment, logistics, and supervision of complex consumer tests in France and internationally (managing local service providers and partners).

Account Management: Trusted daily interface, collaboration monitoring, and retention of key client accounts.

📊 Data Science, Reporting & Scientific Innovation

Advanced Analyses: Processing, modeling, and interpretation of complex sensory and behavioral data.

Storytelling & Insights: Writing strategic reports and presenting results to stakeholders to guide their decision-making.

Scientific R&D: Research on the application of Bayesian networks to data analysis (Valorization: Scientific poster at the Pangborn 2023 congress and hosting an expert SAM webinar).

⚙️ Operational Excellence & Continuous Improvement

Process Optimization: Auditing and redesigning internal workflows, leading to a significant increase in response rates and responsiveness to client requests.

Agility: Modernizing and continuously improving study methodologies to enhance team efficiency.

First experience within the Consumer Ad'hoc team, which led to my hiring as a Research Manager on a permanent contract. I developed technical mastery of end-to-end study tools.

🛠️ Study Logistics & Programming

Scripting & Design: Full programming of complex consumer questionnaires using the specialized RedJade software.

Data Quality: Management of databases and quality control of field responses.

📊 Statistical Analysis & Reporting

Data Processing: Intermediate and advanced statistical analyses on collected data.

Deliverables: Active participation in writing study reports and operational summaries for clients.

🧠 R&D and Consumer Insights

Methodological Research: Active contribution to internal research projects on modeling the determinants of consumer liking and choices ("drivers of liking").

Selected to participate in the semi-finals of the regional entrepreneurial competition Campus Création. As part of a multidisciplinary team, we started from scratch to interpret the theme of "space" and transform it into an innovative, viable, and structured startup project.

🚀 Strategy & Project Launch

Ideation & Design: Facilitating brainstorming sessions, defining the value proposition, and aligning team vision.

Market Research: In-depth sector analysis, competitor study, and validation of strategic positioning.

Modeling: Solution prototyping and complete drafting of a structured Business Plan (financial, marketing, and operational aspects).

🎤 Communication & Leadership

Collaborative Work: Transversal project management within a team of diverse profiles (engineers, designers, scientists).

Pitching: Impactful presentation and defense of the project before a jury of investors and entrepreneurship professionals.