Freelancer profile translated to English.

Description

I develop distinctive brand identities and strong visual systems for brands, cultural institutions, and ambitious SMEs – through branding, illustration, and creative direction.

With my international experience of over 20 years in leading agencies in Europe, I combine brand strategy, visual design, and illustration to create clear, characterful brand identities.

My Expertise:

—Brand Identity

—Packaging Design

—Creative Direction

—Art Direction

—Employer Branding

—Campaign Development

—AI Guidance

My Clients:

—Mercedes-Benz

—Deutsche Bahn

—Coca-Cola

—L’Oréal

—IKEA

—Siemens

—Confiserie Sprüngli

—Schweizer Post

—MIGROS

—ARTE

—Condé Nast

—Jung von Matt

—Städel Museum

—The Dow Jones

—The Wall Street Journal

—Messe Frankfurt

—Börse Frankfurt

What my clients value:

—Strategic thinking

—Creative excellence

—International competencies and perspectives and

—a personal collaboration at eye level.

>> Are you looking for an experienced partner for branding, illustration, or visual communication? I look forward to getting to know your project.

>>>Feel free to contact me now for an initial consultation!

Industry field of expertise

Languages

German
Native or bilingual
French
Conversational
English
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Zürich (up to 50km)

Illustratoren Schweiz
Board Member
February 2024 - Today (2 years and 6 months)
Zürich, Switzerland
Making professional illustration accessible in Switzerland and promoting networking. Learn more. Illustrations.
Email Marketing Newsletter Design Consulting Leadership Communication
Hello Ingeborg
Creative Direction & Illustration
September 2022 - Today (3 years and 11 months)
Zürich, Switzerland
I help brands, cultural institutions, and ambitious SMEs develop a distinctive visual identity and make their communication strategically visible – through branding, illustration, and creative direction.

With over 20 years of international experience in leading agencies in Europe, I combine brand strategy, visual design, and illustration to create clear, characterful brand presences.

My Expertise:
—Brand Identity & Visual Systems
—Branding & Brand Strategy
—Packaging Design
—Editorial Illustration
—Editorial Design & Infographics
—Key Visuals & Campaigns
—Employer Branding
—AI-supported Creative Processes
—Workshops & Creative Facilitation
—AI Guidance for creative teams

My Clients:
—Mercedes-Benz
—Deutsche Bahn
—Coca-Cola
—L’Oréal
—IKEA
—Confiserie Sprüngli
—Schweizer Post
—MIGROS
—ARTE
—Condé Nast
—Jung von Matt
—The Dow Jones
—The Wall Street Journal

What my clients value:
—Strategic thinking
—Creative excellence
—International competencies and perspectives and
—a personal collaboration at eye level.

>> Are you looking for an experienced partner for branding, illustration, or visual communication? I look forward to getting to know your project.

>>>Feel free to contact me now for an initial consultation!
syn - Agentur für Gestaltung und Kommunikation ASW
Creative Director
March 2021 - August 2022 (1 year and 5 months)
Lucerne, Switzerland
Campaigns, annual reports, strategy, and conception for pitches, corporate identity, re-branding, consulting, and much more.