Inès Z.

🎯 Media Buyer specializing in Meta Ads | Creative Strategist

🎓 Trained in the Ads With Juliette method — €15M+ generated with Ads

📊 Engineer by training, background in investment banking (Crédit Agricole CIB, Natixis CIB)

I help companies create, manage, and optimize their Meta Ads campaigns (Facebook, Instagram, Messenger, WhatsApp).

My background in investment banking taught me one thing: **every euro counts, and every decision must be justified by data**. It wasn't that which made me want to move into Media Buying, it was the creative dimension I was missing. Today, both combine perfectly within my business: analytical rigor on one side, creative strategy on the other.

🚀 What I do for you:

✅ Comprehensive audit of your advertising account

✅ Definition of an acquisition strategy tailored to your objectives

✅ Recommendations on copy and the entire funnel

✅ Persona definition and marketing angle research

✅ Creation of static visuals and writing of scripts and copy (UGC, Founder)

✅ Sourcing for video editing

✅ Campaign creation and setup

✅ Tracking and conversion setup

✅ Continuous monitoring and optimization (budget management, iterative creative testing, scaling winners, and automations)

✅ Clear and actionable reporting, regularly updated

🤝 What you can expect:

→ Analytical rigor and data-driven management

→ A strategic as well as operational approach

→ Responsiveness and transparent communication (first response within 30 minutes, outside of my tennis sessions👀)

💬 Have a project? Send me a message.