Inès Z

Development and implementation of digital strategies to increase traffic by +766%, aligned with the needs of international markets. Coordination of international advertising campaigns, social media management (Instagram, Facebook, LinkedIn), and optimization of Google Ads and Meta Business campaigns. Creation of visual and video content, ensuring brand consistency globally while respecting the cultural specificities of the markets. Key skills: Project management, digital communication strategy, content creation, international campaign management.

Development of public relations strategies to increase the visibility of Asian brands in the French market. Support for the implementation of articles and display in lifestyle, tech, and beauty journalist databases. (Femmes Actuelles, Les numériques, BFM..). Coordination of press events. KPI monitoring, creation of digital press campaign reports. Key skills: Public relations, event management, international project coordination, internal and external communication.

Creation of a Made In France clothing brand (Target: Gen Z). Development of digital strategies and social media advertising campaigns tailored to a young and connected audience. Development of visual identity and communication materials. Key skills: Brand creation, project management, communication strategy, digital marketing.