Freelancer profile translated to English.
Back to original languageAbout Inès
✨ Inès Wandja – Marketing & Digital Business Consultant
Digital and E-commerce Consultant, I support SMEs, entrepreneurs, and major brands in their strategy and deployment projects.
With experience from large companies such as Chanel and working with entrepreneurs, I combine rigor, methodology, and business vision to:
• Manage digital and omnichannel projects
• Coordinate website deployment projects (showcase and e-commerce)
• Coordinate multidisciplinary teams
• Optimize customer experience and results
🎯 My goal: to transform your ideas into concrete actions that create value and growth, to be an accelerator for your projects.
👉 Available for your digital & e-commerce missions.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Chinese
Basic
Can work on-site
Paris (up to 50km)
Experience
- Inès WANDJA BIANDJAMarketing & Digital Communication ConsultantApril 2022 - Today (4 years and 2 months)• Supporting entrepreneurs and SMEs in their digital strategies (e.g., launching e-commerce apps and optimizing social media) • Leading workshops for entrepreneurs on building Marketing strategies• Creating educational and motivational digital content on Marketing, digital, and entrepreneurship.Digital project management: website and mobile app deployment
- CHANEL PBRoll Out Project Manager ConsultantLUXURY GOODSJanuary 2023 - June 2024 (1 year and 4 months)Neuilly-sur-Seine, FranceMonitoring the progress of website deployments (e-commerce or showcase) with local, product, and deployment teams:• Participation in project meetings related to deployments• Tracking developments in conjunction with the Product team and regionsCoordinating contributions for e-commerce platform deployment:• Coordinating global and local digital marketing teams to define the list of campaigns to be integrated into deployments and the merchandising plan• Sending, receiving, and sharing translations, in coordination with Global Editions• Coordinating global contribution teams and deployment teams to ensure progress monitoring of contributionsProducing contribution monitoring reports:• Weekly reporting on the progress of translation deliveries, publications, and testing phases• Sharing reports during project meetings• Performing content testing and functional testing on key services and features2. E-COMMERCE PROJECT MANAGEMENT• Chanel Beauty Book: defining the editorial animation calendar and associated assets, coordinating campaign launches with the Art Direction team, the Social Media department, and the markets, analyzing and consolidating the department's business results• CHANEL Appointment Services (in-store services internationally): collaborating with markets and Retail Education to define the roadmap for service deployments, developing briefs for service amplification assets (landing page, e-merchandising, online booking, etc.) in collaboration with Art Direction and the Communication department, continuous optimization of the CHANEL APPOINTMENT online experience• Omnichannel projects: store locator, store pages, "notify me" notifications, etc.• Supervising an intern
- Forum Chrétien des JeunesDigital Communication ManagerCIVIC AND SOCIAL ORGANIZATIONSMay 2020 - January 2023 (2 years and 8 months)• Define the graphic charter and create visuals in accordance with it (flyers, videos…)• Define the strategy for the Instagram social network• Create content for the Instagram page• Manage the Instagram page (community management and moderation)• Ensure digital communication for events• Create a new concept for IGTV shows (#Mastory, AfterGT) and Instagram Lives• Public Relations & Influence (establishing partnerships for a contest)
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Education
- MSc Digital Marketing & Data ScienceEMLYON Business School & East China Normal University2019Thesis : Inclusivity in the beauty industry : why some brands still don't success? 1. DIGITAL MARKETING SUBJECTS • Digital Marketing • Principles of user experience design • Web Analytics programmatic advertising • Web Content Strategy • CSR • Consumer Behavior and Identity • Store Digitalization • Strategizing : new online business models 2. DATA SCIENCE SUBJECTS • Business Analytics : advances Excel SQL • Python Coding Bootcamp • Statistics for market research with R • CRM, data platforms and marketing automation • Data Visualization • Ethics in Data Driven World Paris & Shanghai campuses (East China Normal University). Learning Trip to Boston (Boston University, Toast Inc, EY, MassChallenge, MassRobotics...)
- BBA E-commerce & Digital BusinessEDHEC Business School2017• Digital Strategy and Business • Model Design web and conception • Consumer Insights and Big Data • Web Strategy and Performance • Digital Law and Brand Reputation • Supply Chain Management • Google Analytics Referencing (SEO, SEM, SEA) • Neuroplanète Hackathon • EDHECxMEETIC Challenge