About Inês
- Operations audits - mapping what's broken and building a prioritised fix plan
- Scaling playbooks - SOPs, team design, and hiring for high-growth phases
- P&L health checks - finding margin leakage and fixing unit economics
- Fractional Head of Operations or COO - senior ops leadership without the full-time cost
Portuguese
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- Nove AdvisoryFreelance Consultant, Operations and StrategyCONSULTING AND AUDITSJune 2025 - Today (1 year and 2 months)Lisbon, PortugalFounded Nove Advisory to provide fractional COO and strategic advisory services to early-stage companies.● AI-driven efficiency: Implemented AI-powered workflows that reduced manual operational workload by 30% across clients● Data & reporting: Built KPI dashboards that shifted reporting from ad-hoc to weekly● Team structure: Designed talent strategy and hiring roadmaps, leading to five new operational roles
- EcocenoHead of OperationsENVIRONMENTALAugust 2024 - July 2025 (11 months)Lisbon, PortugalRecruited by CEO to design and scale Portugal's first reusable-packaging washing and logistics network.● Operational design: Built a logistics model capable of processing 10,000+ units/day with full financial operating model across 50+ operator profiles● Strategic turnaround & risk mitigation: Identified fundamental business model and pricing flaws that prevented profitability; flagged critical bottlenecks, avoiding €250k+ exposure
- TreatwellCountry Manager, PortugalHEALTH AND WELLNESSDecember 2022 - May 2024 (1 year and 5 months)Lisbon, PortugalHired to relaunch and scale Treatwell Portugal, leading sales, operations and cross-functional teams.● Revenue & growth: Achieved 125% YoY revenue growth and expanded active partner base by 75% across Lisbon and Porto● Retention excellence: Reduced churn from 4% to 0.9%● Team performance: Improved sales productivity by 20% through new playbooks and clearer KPIs
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Education
- Bachelor in EconomicsISCTE Business School2011Bachelor in Economics