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Inês V.IV

Inês V.

Operations & Strategy

€200/day
Lisbon, PT
8-15 years

Average response time: A few days

About Inês

Operations leader with 14 years of experience scaling startups across Portugal, Spain, the UK, and the US, from early chaos to structured, profitable growth.

I work with founders and leadership teams who need more than a consultant with a slide deck. Whether you're preparing to scale, losing margin you can't explain, or building operational infrastructure from scratch, I bring both the analytical rigour and the hands-on execution to fix it.
My background covers e-commerce, marketplaces, SaaS, hospitality, and logistics, with full P&L ownership across multiple markets. Before moving into operations leadership, I spent four years at KPMG in audit and M&A due diligence — which means I can read your business like a financial analyst and run it like an operator.

What I typically help with:
  • Operations audits - mapping what's broken and building a prioritised fix plan
  • Scaling playbooks - SOPs, team design, and hiring for high-growth phases
  • P&L health checks - finding margin leakage and fixing unit economics
  • Fractional Head of Operations or COO - senior ops leadership without the full-time cost
If you need someone who can diagnose the problem, design the solution, and lead the implementation - let's talk.
  • Portuguese

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Lisbon (up to 50km)

Experience

  • Nove Advisory
    Freelance Consultant, Operations and Strategy
    CONSULTING AND AUDITS
    June 2025 - Today (1 year and 2 months)
    Lisbon, Portugal
    Founded Nove Advisory to provide fractional COO and strategic advisory services to early-stage companies.
    ● AI-driven efficiency: Implemented AI-powered workflows that reduced manual operational workload by 30% across clients
    ● Data & reporting: Built KPI dashboards that shifted reporting from ad-hoc to weekly
    ● Team structure: Designed talent strategy and hiring roadmaps, leading to five new operational roles
    Team management Strategic planning Business analysis
  • Ecoceno
    Head of Operations
    ENVIRONMENTAL
    August 2024 - July 2025 (11 months)
    Lisbon, Portugal
    Recruited by CEO to design and scale Portugal's first reusable-packaging washing and logistics network.
    ● Operational design: Built a logistics model capable of processing 10,000+ units/day with full financial operating model across 50+ operator profiles
    ● Strategic turnaround & risk mitigation: Identified fundamental business model and pricing flaws that prevented profitability; flagged critical bottlenecks, avoiding €250k+ exposure
    Operations Scaling Strategic planning Organisation design Business analysis
  • Treatwell
    Country Manager, Portugal
    HEALTH AND WELLNESS
    December 2022 - May 2024 (1 year and 5 months)
    Lisbon, Portugal
    Hired to relaunch and scale Treatwell Portugal, leading sales, operations and cross-functional teams.
    ● Revenue & growth: Achieved 125% YoY revenue growth and expanded active partner base by 75% across Lisbon and Porto
    ● Retention excellence: Reduced churn from 4% to 0.9%
    ● Team performance: Improved sales productivity by 20% through new playbooks and clearer KPIs
    Team management Growth Strategy Business Plan Development Business analysis Strategic planning

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Education

  • Bachelor in Economics
    ISCTE Business School
    2011
    Bachelor in Economics

Skill set

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