Freelancer profile translated to English.
Back to original languageAbout Iness
With a master's degree in communication and a background as a communication and branding consultant, I help companies build coherent, impactful, and results-oriented communication. My expertise spans communication strategy, branding, and the creation of video content designed to showcase brands, their events, and their social media presence.
I have experience working in diverse sectors such as mass retail, entertainment (escape rooms), fashion and ready-to-wear, and sports, which allows me to quickly adapt to different brand universes.
My goal is to help my clients achieve sustainable differentiation, increase their visibility, and create communication aligned with their values, through clear strategies and high-value-added content.
French
Native or bilingual
English
Basic
Spanish
Basic
Can work on-site
Lille (up to 50km)
Experience
- Groupe EPHESECOMMUNICATION AND EVENT OFFICERMEDICALJanuary 2025 - September 2025 (8 months)02000 Laon, FranceMedical and Social Center comprising 17 structures across the Aisne region. It supports over 800 people with disabilities.- Definition of the group's brand DNA and identity: values, positioning, vision, and key messages- Creation and harmonization of brand identity to ensure overall consistency across all communication media- Development of the group's communication strategy, taking into account the specificities of different establishments- Coordination and deployment of communication across 17 sites in the Aisne, with an approach adapted to local challenges- Structuring of communication tools and guidelines to ensure a homogeneous and professional image at the group level
- SENSASCOMMUNICATION AND EVENT OFFICERENTERTAINMENT AND LEISUREJanuary 2023 - January 2024 (1 year)Lille, FranceCompany specializing in the creation of immersive and sensory experiences, designed as innovative team-building activities.- On-site communication and brand promotion: implementation of visibility and operational marketing actions- Field and operational event animation: organization and management of activities, public interaction, and performance monitoring- Team support and management: coordination of field staff missions, training, and team supervision- Operational event support: logistics, planning, and implementation of events to maximize brand impact
- Preciosa collectionCOMMUNICATION, MARKETING, AND SALES OFFICERFASHION AND COSMETICSJanuary 2022 - January 2023 (1 year)02100 Saint-Quentin, FranceReady-to-wear brand specializing in the creation and marketing of fashion collections, combining quality and current trends.- Active participation in the brand launch, from conception to market release- Organization and coordination of the launch event: logistics, scenography, reception, and brand visibility- Digital communication management: social media engagement, content creation, brand awareness and image development- Stock management: tracking of incoming and outgoing goods, stock level optimization- Supplier negotiation: commercial exchanges, purchasing terms, order coordination
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Education
- Bachelor's degreeEFAP2023Bac+3, licence
- Master's degree in Marketing Communication and Event ManagementPPA Business School2025Master bac+5, diplôme Manager des Stratégies
Certifications
- Master Manager of Marketing Communication and Event StrategiesPPA Business School2025