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Inesse F.IF

Inesse F.

Web Analyst | Google Analytics 4 & Looker Studio

€299/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Inesse

Looking for a reliable Data partner, expert in BigQuery and Looker Studio, but also capable of understanding your business challenges? Look no further, I am here to support you at every stage of your project.

🎯 What I offer:

Data audit, consulting, and strategic support

Data Warehouse implementation with BigQuery

Clear and effective dashboard design with Looker Studio

Ad hoc analyses and long-term collaboration according to your needs

Personalized training on Web Analytics tools

For over 6 years as a freelancer and after an engineering degree, I help companies better understand and leverage their data to optimize their sites and applications. My approach: combining technical rigor with business understanding.

🧰 Examples of missions I can undertake:

Data Visualization: real-time KPI monitoring through intuitive dashboards
→ Tools: Looker Studio, Adobe Analytics

Performance analysis & conversion optimization: identifying your site's strengths/weaknesses, actionable recommendations
→ Tools: Google Analytics 4, BigQuery (SQL), ContentSquare

Custom tracking implementation: tagging plans and implementation via Google Tag Manager

Training & support: getting started with key Web Analytics tools
→ Google Analytics 4, BigQuery, Looker Studio, Adobe Analytics, etc.

📆 Whether for a one-off project or an ongoing collaboration, I adapt to your needs. My goal: to transform your data into performance drivers.

Want to discuss it? Let's connect to see how I can help you.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Native or bilingual

  • Spanish

    Fluent

  • suisse allemand

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Agence analytics
    Analytics Consultant
    DIGITAL AND IT
    April 2024 - Today (2 years and 2 months)
    Clients: e-commerce, SaaS, media, public sector

    Implementation of custom tracking strategies (via Google Tag Manager)

    Advanced configuration of Google Analytics 4 and creation of dashboards in Looker Studio

    Ad hoc analyses to identify user journey friction points and optimize conversions

    Building data pipelines with BigQuery to centralize and structure data

    Training and support for marketing/product teams on Analytics tools

    Tools: Google Analytics 4, Google Tag Manager, BigQuery, Looker Studio, ContentSquare, Adobe Analytics
    Google Tag Manager Google Analytics 4 BigQuery Adobe Analytics
  • Blog Finance personnelle (Confidentiel)
    SEO Consultant & Optimized Content Creator
    BANKING AND INSURANCE
    February 2024 - August 2024 (6 months)
    Editorial SEO audit + content planning.

    Writing 100% SEO-optimized content with internal linking strategy.

    Implementation of an editorial calendar aligned with search intent.
    ✅ Result: +70% organic clicks in 4 months, 30% reduction in bounce rate.
  • Site e-commerce Mode (Confidentiel)
    Freelance SEO Consultant | Client SEO Audit & Strategy
    LUXURY GOODS
    January 2024 - March 2024 (2 months)
    Conducting a complete technical SEO audit (speed, indexing, 404 errors, crawl, Hn structure).

    Semantic analysis and keyword research with high potential.

    Creation of a prioritized SEO action plan (quick wins + long-term strategy).

    Optimization of product pages and category structure.

    ✅ Result: +43% organic traffic in 3 months, significant improvement in rankings for 25 strategic keywords.

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Education

  • Master 2 – Strategic and Operational Marketing
    Université Paris 1 Panthéon-Sorbonne
    2012
  • Bachelor's Degree in Economics and Management
    Université Paris Nanterre
    2009

Skill set

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