About Inesse
French
Native or bilingual
English
Native or bilingual
German
Native or bilingual
Spanish
Fluent
suisse allemand
Native or bilingual
Experience
- Agence analyticsAnalytics ConsultantDIGITAL AND ITApril 2024 - Today (2 years and 2 months)Clients: e-commerce, SaaS, media, public sectorImplementation of custom tracking strategies (via Google Tag Manager)Advanced configuration of Google Analytics 4 and creation of dashboards in Looker StudioAd hoc analyses to identify user journey friction points and optimize conversionsBuilding data pipelines with BigQuery to centralize and structure dataTraining and support for marketing/product teams on Analytics toolsTools: Google Analytics 4, Google Tag Manager, BigQuery, Looker Studio, ContentSquare, Adobe Analytics
- Blog Finance personnelle (Confidentiel)SEO Consultant & Optimized Content CreatorBANKING AND INSURANCEFebruary 2024 - August 2024 (6 months)Editorial SEO audit + content planning.Writing 100% SEO-optimized content with internal linking strategy.Implementation of an editorial calendar aligned with search intent.✅ Result: +70% organic clicks in 4 months, 30% reduction in bounce rate.
- Site e-commerce Mode (Confidentiel)Freelance SEO Consultant | Client SEO Audit & StrategyLUXURY GOODSJanuary 2024 - March 2024 (2 months)Conducting a complete technical SEO audit (speed, indexing, 404 errors, crawl, Hn structure).Semantic analysis and keyword research with high potential.Creation of a prioritized SEO action plan (quick wins + long-term strategy).Optimization of product pages and category structure.✅ Result: +43% organic traffic in 3 months, significant improvement in rankings for 25 strategic keywords.
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Education
- Master 2 – Strategic and Operational MarketingUniversité Paris 1 Panthéon-Sorbonne2012
- Bachelor's Degree in Economics and ManagementUniversité Paris Nanterre2009