Ines Sassi

Challenge client briefs and develop the strategy of means with the experts

and media plans

Build and deploy partner roadmaps and client digital roadmaps

Track business objectives on digital, cross-expertise

Creation and animation of Dashboards

Define the necessary performance measurement strategy according to the

defined objectives

Monitor with the Practice Lead the correct application of agency processes

Define the KPIs of a project according to the business challenges

Performance monitoring and follow-up of the smooth running (objectives and KPIs

associated, necessary reporting, analyses and AB tests) (adcentric and

sitecentric ATI/GA data) in a brand to demand approach

Design and manage an acquisition plan (Amazon ASA/DSP...) Configuration and launch of paid search campaigns Analyze campaign performance: weekly and monthly reports, measurement and optimization of KPIs, campaign optimization, campaign review. Implement test and measurement actions (A/B Testing) Monitor and report on campaign performance (KPI, DataStudio Dashboard...) Definition of an optimization action plan with Data Driven management Analysis of traffic on Amazon Advertising and recommendations for actions Animation of amazon ads webinars Brands: Bic, Mentos, Chupa chups, Bialetti, Haribo, Mastrad…

Definition of the commercial animation schedule in coordination with the sales teams Receipt of briefs and development of the Acquisition and Retargeting strategy Implementation and management of Paid Social campaigns (Facebook/Instagram) Implementation of tracking and monitoring of campaigns (Eulerian/Adobe) Implementation of Retargeting display campaigns (Criteo) Analysis of results and performance indicators of campaigns and Reporting Optimization of campaigns Brands: Apple, Samsung, Microsoft…