Freelancer profile translated to English.

Description

SEO, GEO, and digital strategy expert with 8 years of experience in B2B digital acquisition and online presence optimization.

I boost companies' visibility on Google and generate qualified leads through a 100% data-driven SEO/GEO strategy.

Specialist in technical and regulated sectors: IT (cybersecurity, dematerialization), energy (energy transition), and industry.

My expertise

Comprehensive SEO
Technical, content, and competitive SEO audit
Content strategy & semantic cocooning
On-page optimization and semantic architecture
CMS integration (Drupal, WordPress)

GEO (Generative Engine Optimization)

Optimization for AI results (ChatGPT, Perplexity, Claude)
Answer boxes and featured snippets
JSON-LD structured data (FAQ, Service, Organization)
Strategic positioning for generative search

Digital Strategy & B2B Acquisition

Conversion-oriented content strategy
Competitive analysis and positioning
Lead generation and funnel optimization
Tracking & automation
Personalized marketing KPI dashboards
Multi-criteria monitoring (38+ SEO/GEO indicators)
Detailed reporting and actionable recommendations

Background & Experience

Toshiba → Technical IT solutions (dematerialization tools, multifunction systems, cybersecurity software)
TotalEnergies → Environmental services and energy transition
Veolia → Industrial decarbonization solutions

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

VEOLIA ENERGIE PERFORMANCE
DIGITAL PROJECT MANAGER
ENVIRONMENTAL
July 2024 - Today (1 year and 11 months)
Paris, France
SEO/GEO Content Writing: Production of content optimized for Google and AI engines (featured snippets, JSON-LD structured data) in the industrial ecological transition sector.
B2B Acquisition Strategy: Design of conversion-oriented user journeys and SEO content architecture for qualified lead generation.
CRM Salesforce: Project manager for complete overhaul (functional & technical) + deployment of Sales Navigator to optimize the sales pipeline.
Data and Performance: Multi-indicator monitoring of digital tools, monthly reporting, and actionable recommendations.
SEO Writing lead acquisition
TOTALENERGIES MARKETING France
WEB MARKETING AND RELATIONSHIP PROGRAM MANAGER
ENERGY AND UTILITIES
January 2024 - September 2024 (8 months)
Rueil-Malmaison, France
**8 million annual visits**: Responsible for the digital marketing strategy of services.totalenergies.fr, one of the reference B2B sites in the energy sector
**SEO & Editorial Strategy**: Definition and management of the organic acquisition and content strategy on a high-traffic site in a highly competitive sector
**Agency Management**: Coordination and management of SEO, digital marketing, and UX agencies: briefing, deliverable tracking, priority arbitration
*UX & Digital Experience:Optimization of the user journey and editorial strategy to maximize visitor engagement and conversion
**Data & Reporting**: Monitoring of digital KPIs, production of reports, and presentation of performance to management teams.
Project Management Web Project Management SEO Audit
TOSHIBA TEC France
DIGITAL PROJECT MANAGER
SOFTWARE PUBLISHING
January 2020 - December 2023 (3 years and 11 months)
Rueil-Malmaison, France
**360° Digital Strategy**: Definition and management of SEO and SEA strategies, development of lead management, and optimization of content performance across the entire digital ecosystem

**Website & Editorial Creation**: Management of the corporate website creation and blog redesign: architecture, editorial line, content production, and continuous optimization

**Multi-Agency Management**: Simultaneous coordination of several SEO & SEA agencies in cross-functional collaboration with marketing, communication, IT, and sales teams

**Marketing Automation & Emailing**: End-to-end management of emailing campaigns: conception, targeting, routing, and performance analysis to maximize engagement

**CRM Salesforce**: Administration, structuring, and exploitation of marketing data: segmentation, behavioral analysis, and pipeline optimization

**Data & Reporting**: Monitoring and analysis of KPIs across all digital tools, regular reporting, and strategic recommendations.
SEO Writing SEO Audit UI/UX Design Lead Generation