About Ines
English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Conversational
Italian
Conversational
Experience
- FreelanceFull Stack MarketerJune 2015 - Today (11 years and 2 months)Assist the creation, development and ongoing management of brands. Research to help determine opportunities, direction and strategy to strengthen competitive position. Social media management. Content creation. Copywriting.
- Design e More, S.A.Marketing ManagerFASHION AND COSMETICSAugust 2017 - February 2019 (1 year and 6 months)Porto, PortugalResposible for: Brand positioning; Monitoring and control of annual budget of the marketing department; Coordinate the development of communication materials and content creation for all communication channels; Copywirting; Social media management and influencer marketing; Monitor online sales strategy; Coordinate and manage relationships with press and event management; Ensure presence in specialty trade shows; Sales analysis and market trends for product development
- ParfoisProduct ManagerFASHION AND COSMETICSFebruary 2009 - February 2012 (3 years)Porto, PortugalResponsible for: product planning and execution throughout the product lifecycle; product pricing for specific international markets; performing sales, trend and profitability analysis; monitoring sales budgets; defining weekly shipments and daily managing stock levels.
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Education
- Licentiate degreeUniversidade do Minho2005Licentiate degree
- Oporto British School1998