About Ines
English
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Portuguese
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Spanish
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Korean
Basic
Experience
- PISCINE CLICDigital Marketing ManagerJanuary 2024 - January 2025 (1 year)Gémenos, FranceManagement of the digital acquisition strategy across all channels: SEO, SEA, Social Ads, Display, Retargeting, Affiliation, Emailing. Development and optimization of lead generation and conversion funnels. Management and optimization of e-commerce sites: UX/UI, customer journey, content, merchandising, and performance. Development and deployment of CRM and marketing automation strategy. Management of 360° digital projects: coordination of internal teams, agencies, and service providers. Management of marketing budgets and KPI monitoring.
- BWT POOL PRODUCTSDigital Marketing ManagerJanuary 2018 - January 2024 (6 years)Management of the digital acquisition strategy for 5 B2B & B2C e-commerce sites (SEO, SEA, SEM, Social Ads, Emailing). Commercial management of sites and customer loyalty. Management of the CRM strategy and automated marketing campaigns. Co-construction of e-commerce and digital strategies with the E-commerce Manager. Coordination of digital projects, service providers, and agencies.
- EFIA GROUPDigital Marketing ManagerJune 2017 - September 2018 (1 year and 3 months)Development of the group's turnover. Implementation and management of the entire acquisition/emailing strategy. Implementation of content strategy. Digital project management. Launch of a new brand. Partner management. Management of the web content editor. Social media management.
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Education
- Master's degreeUniversity of Beira Interior2013Master en
- Master 1 LEAUniversity of Aveiro2009Master 1 LEA