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Ines PiresIP

Ines Pires

Digital Marketing Expert | Ecommerce

€550/day
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ines

Digital marketing and e-commerce expert, I support companies in structuring, optimizing, and accelerating their online growth.
Thanks to a strategic, operational, and performance-oriented approach, I act as a true business partner to transform your objectives into sustainable growth levers.

I intervene in both short-term missions (audit, strategy, launch) and long-term support, quickly integrating into your teams and digital ecosystem.

My goal: to help you increase your sales, strengthen your visibility, and sustain your growth.
📩 Available to discuss your challenges and build an effective collaboration together.
  • English

    Native or bilingual

  • Portuguese

    Native or bilingual

  • Spanish

    Fluent

  • Korean

    Basic

Can work on-site
Marseille (up to 50km)

Experience

  • PISCINE CLIC
    Digital Marketing Manager
    January 2024 - January 2025 (1 year)
    Gémenos, France
    Management of the digital acquisition strategy across all channels: SEO, SEA, Social Ads, Display, Retargeting, Affiliation, Emailing. Development and optimization of lead generation and conversion funnels. Management and optimization of e-commerce sites: UX/UI, customer journey, content, merchandising, and performance. Development and deployment of CRM and marketing automation strategy. Management of 360° digital projects: coordination of internal teams, agencies, and service providers. Management of marketing budgets and KPI monitoring.
    E-commerce Marketing automation Web marketing strategy Customer Relationship Management (CRM) Emailing
  • BWT POOL PRODUCTS
    Digital Marketing Manager
    January 2018 - January 2024 (6 years)
    Management of the digital acquisition strategy for 5 B2B & B2C e-commerce sites (SEO, SEA, SEM, Social Ads, Emailing). Commercial management of sites and customer loyalty. Management of the CRM strategy and automated marketing campaigns. Co-construction of e-commerce and digital strategies with the E-commerce Manager. Coordination of digital projects, service providers, and agencies.
    E-commerce Marketing automation Customer Relationship Management (CRM) Digital Marketing Web marketing strategy
  • EFIA GROUP
    Digital Marketing Manager
    June 2017 - September 2018 (1 year and 3 months)
    Development of the group's turnover. Implementation and management of the entire acquisition/emailing strategy. Implementation of content strategy. Digital project management. Launch of a new brand. Partner management. Management of the web content editor. Social media management.
    Emailing Social media Brand management

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Education

  • Master's degree
    University of Beira Interior
    2013
    Master en
  • Master 1 LEA
    University of Aveiro
    2009
    Master 1 LEA

Skill set

Categories