About Ines
English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Fluent
Korean
Basic
Experience
- PISCINE CLICDigital Marketing ManagerJanuary 2024 - January 2025 (1 year)Gémenos, FranceOverseeing the digital acquisition strategy across all channels: SEO, SEA, Social Ads, Display, Retargeting, Affiliate Marketing, Email Marketing. Developing and optimizing lead generation and conversion funnels. Managing and optimizing e-commerce sites: UX/UI, customer journey, content, merchandising, and performance. Developing and deploying CRM and marketing automation strategy. Managing 360° digital projects: coordinating internal teams, agencies, and service providers. Managing marketing budgets and monitoring KPIs.
- BWT POOL PRODUCTSDigital Marketing ManagerJanuary 2018 - January 2024 (6 years)Overseeing the digital acquisition strategy for 5 B2B & B2C e-commerce sites (SEO, SEA, SEM, Social Ads, Email Marketing). Managing commercial activities for the sites and customer loyalty. Managing the CRM strategy and automated marketing campaigns. Co-developing e-commerce and digital strategies with the E-commerce Manager. Coordinating digital projects, service providers, and agencies.
- EFIA GROUPDigital Marketing ManagerJune 2017 - September 2018 (1 year and 3 months)Developing group revenue. Implementing and managing the entire acquisition/emailing strategy. Implementing content strategy. Managing digital projects. Launching a new brand. Managing partners. Managing the web editor. Managing social media.
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Education
- Master's DegreeUniversity of Beira Interior2013Master en
- Master 1 LEAUniversity of Aveiro2009Master 1 LEA