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Ines PiresIP

Ines Pires

Digital Marketing Expert | Ecommerce

€550/day
Marseille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ines

Digital marketing and e-commerce expert, I support companies in structuring, optimizing, and accelerating their online growth.

With a strategic, operational, and performance-oriented approach, I act as a true business partner to transform your objectives into sustainable growth levers.

I work on both short-term missions (audit, strategy, launch) and long-term support, quickly integrating into your teams and digital ecosystem.

My goal: to help you increase sales, strengthen your visibility, and sustain your growth.
📩 Available to discuss your challenges and build an effective collaboration together.
  • English

    Native or bilingual

  • Portuguese

    Native or bilingual

  • Spanish

    Fluent

  • Korean

    Basic

Can work on-site
Marseille (up to 50km)

Experience

  • PISCINE CLIC
    Digital Marketing Manager
    January 2024 - January 2025 (1 year)
    Gémenos, France
    Overseeing the digital acquisition strategy across all channels: SEO, SEA, Social Ads, Display, Retargeting, Affiliate Marketing, Email Marketing. Developing and optimizing lead generation and conversion funnels. Managing and optimizing e-commerce sites: UX/UI, customer journey, content, merchandising, and performance. Developing and deploying CRM and marketing automation strategy. Managing 360° digital projects: coordinating internal teams, agencies, and service providers. Managing marketing budgets and monitoring KPIs.
    E-commerce Marketing Automation Web Marketing Strategy Customer Relationship Management (CRM) Email Marketing
  • BWT POOL PRODUCTS
    Digital Marketing Manager
    January 2018 - January 2024 (6 years)
    Overseeing the digital acquisition strategy for 5 B2B & B2C e-commerce sites (SEO, SEA, SEM, Social Ads, Email Marketing). Managing commercial activities for the sites and customer loyalty. Managing the CRM strategy and automated marketing campaigns. Co-developing e-commerce and digital strategies with the E-commerce Manager. Coordinating digital projects, service providers, and agencies.
    E-commerce Marketing Automation Customer Relationship Management (CRM) Digital Marketing Web Marketing Strategy
  • EFIA GROUP
    Digital Marketing Manager
    June 2017 - September 2018 (1 year and 3 months)
    Developing group revenue. Implementing and managing the entire acquisition/emailing strategy. Implementing content strategy. Managing digital projects. Launching a new brand. Managing partners. Managing the web editor. Managing social media.
    Email Marketing Social Media Brand Management

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Education

  • Master's Degree
    University of Beira Interior
    2013
    Master en
  • Master 1 LEA
    University of Aveiro
    2009
    Master 1 LEA

Skill set

Categories