About Ines
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Experience
- Native CommunicationsCommunity Manager / CopywriterCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)Pilot Pen France (Instagram, TikTok, Facebook)Role: Copywriting, Community Manager, and Social Media ManagerRe-energized TikTok strategy, resulting in a gain of 7,000 followers in less than 4 months.Significant increase in engagement rate through the creation of strategic and engaging content.Creation and writing of the editorial line and editorial calendar.Content writing: video scripts, claims, and storytelling.Filming direction and creative supervision for the announcement of Pilot's 4 colors.Management of actors, on-site coordination, and production monitoring.Proposal and writing of campaigns for tenders.Development of communication strategies for several brand highlights (CM Awards, Halloween, etc.).Ensuring performance and KPIs are met / optimizing editorial strategies based on results.Banque Populaire Auvergne Rhône-Alpes (Instagram)Role: Project Manager, Social Media Manager, Community Manager, Production AssistantDesign and writing of the content strategy in collaboration with the content creator/ambassador.Autonomous client relationship management.Supervision of content production and coordination of filming.Communication management for the relay of the torch as a premium partner of the Olympic Games.Budget management and project progress monitoring.Optimization of client communication and logistics management.Ensuring performance and KPIs are met / optimizing editorial strategies based on results.
- So BangSocial Media & Influence Project AssistantSOCIAL NETWORKSJune 2022 - December 2022 (6 months)Paris, France- Management of Adopt Parfums brand social media- Content creation- Development of a TikTok strategy for a consumer goods brand- Development of social media strategies for consumer goods brands- Design & Writing of communication strategies- Organization and creation of set designs- Design of the agency's New Year's card
- RésilienceCommunication Officer / Community ManagementPUBLIC SECTORSeptember 2020 - February 2021 (5 months)Paris, France—> Management of the company's social media (creation of a TikTok, Instagram, Facebook, Twitter, LinkedIn account)—> Writing of communication materials
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Education
- Baccalauréat, ÉconomieRocroy St Vincent de Paul2017Baccalauréat, Économie
- MBA in Advertising Creation and StrategiesEFAP2022