Freelancer profile translated to English.
Back to original languageAbout Ines
Brand content copywriter and screenwriter. I have written for content creators (YouTube, TikTok, Instagram) and managed the editorial strategy for brands like Pilot Pen France and Aoste, before joining Brut as a Brand Content Producer.
I transform a brand's territory into messages that stick: scripts, campaigns, memorable taglines, whatever the format.
Have a project in mind? Let's talk about it, over a coffee, via video call or phone.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Can work on-site
Paris (up to 10km)
Experience
- Brut.Brand Content ProducerPRESS AND MEDIADecember 2025 - Today (8 months)Paris, FranceDesign and development of social media editorial concepts in line with CMA CGM's objectivesBrainstorming content activations (formats, systems, social media variations)Writing video scripts (Reels, native formats): hooks, narrative, pacingAdapting corporate discourse into engaging and embodied content for the general publicParticipation in content ideation in collaboration with BrutDeveloping editorial angles in line with current events, trends, and social media cultureContent optimization (hook, storytelling, engagement mechanics)Collaboration with creative teams (video, motion, design) for production.
- Native CommunicationsCommunity Manager / CopywriterCONSULTING AND AUDITSJanuary 2024 - November 2025 (1 year and 10 months)Lyon, FrancePilot Pen France (Instagram, Tik Tok, Facebook)Role: Copywriting, Community Manager, and Social Media ManagerRe-energizing the TikTok strategy, leading to a gain of 7,000 followers in less than 4 months.Significant increase in engagement rate through the creation of strategic and engaging content.Creation and writing of the editorial line and editorial calendar.Content writing: video scripts, taglines, and storytelling.Direction of filming and creative supervision for the announcement of Pilot's 4 colors.Talent management, on-site coordination, and production supervision.Proposal and writing of campaigns for tenders.Development of communication strategies for several brand highlights (CM Awards, Halloween, etc.)Ensuring performance and KPIs are met / optimizing editorial strategies based on results.Banque Populaire Auvergne Rhône-Alpes (Instagram)Role: Project Manager, Social Media Manager, Community Manager, Production AssistantDesign and writing of the content strategy in collaboration with the content creator/ambassador.Autonomous client relationship management.Content production supervision and filming coordination.Leading communication for the torch relay as a premium partner of the Olympic Games.Budget management and project progress monitoring.Optimizing client communication and managing logistics.Ensuring performance and KPIs are met / optimizing editorial strategies based on results.
- Les mauvaises herbesScreenwriterENTERTAINMENT AND LEISUREJanuary 2022 - November 2023 (1 year and 10 months)Paris, FranceFreelance Copywriter / ScreenwriterWriting and scripting of short formats for the TikTok account Mauvaises Herbes (1M followers).Co-author of two videos broadcast on YouTube.
Reviews
Alisée
Les Mauvaises Herbes
Reviewed on 3/21/2023
We called on Ines to help us find ideas for social media videos. When we were facing a creative block, her boundless imagination allowed us to come up with funny and successful videos!
Serious and very efficient, we will definitely work with her again!
Recommendations
Be the first to recommend Ines
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Baccalauréat, ÉconomieRocroy St Vincent de Paul2017Baccalauréat, Économie
- MBA Advertising Creation and StrategiesEFAP2022