Freelancer profile translated to English.
Back to original languageAbout Inès
Welcome to my profile! 👋
A passionate digital project manager, I support you in steering and implementing your digital strategies to achieve your lead generation goals.
My expertise is based on several years of experience in various environments as well as a Master's degree specializing in Digital Business.
Project coordination and management
Visual creation
Digital performance analysis and optimization
Digital marketing strategy
Budget setup and monitoring
Inbound and marketing automation
Social media management
Google Ads expertise
Reporting
🔍 SEO Focus: Creation of optimized content, semantic analysis, blog post writing, and implementation of a strategy to maximize your visibility.
If you are looking for someone to transform your ideas into measurable success and manage your digital projects with efficiency and creativity, I am here for you!
📩 Feel free to contact me to discuss your needs.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Rentokil InitialDigital Marketing ManagerDecember 2021 - Today (4 years and 5 months)Boulogne-Billancourt, FranceManaged the digital marketing team for Rentokil Initial's brands (Ambius, Initial Hygiene Service, Initial Textile, Rentokil France) in collaboration with the UK group.Monthly reports and analysis of the company's performance regarding lead generation, ROI, and budget monitoring.Conception and implementation of the digital marketing strategy.SEO and SEA: content optimization and Google Ads campaign setup.CMS & CRM: Magnolia, WordPress, Hubspot.Inbound/Marketing Automation: implementation of emailing campaigns to clients and prospects.Social Media: content creation and sharing on LinkedIn, Facebook, and Instagram platforms. Results measurement and planning.Google Suite: Google Analytics, Google Ads, Google Search Console, Google myBusiness.
- Inès NaceurSEO Content WriterJanuary 2020 - Today (6 years and 5 months)As a freelance SEO specialist, I have had the opportunity to assist various companies in improving their online visibility through strategic audits and optimized content writing.📌 Key Experiences:Comprehensive website analysis to identify improvement opportunities (structure, keywords, backlinks, speed, UX) and implementation of concrete recommendations to maximize natural referencing.Optimized Writing: Creation of web content tailored to user and search engine needs (blog posts, product pages, landing pages).They trusted me:✔️ Construction: Asap.work - Technical and targeted writing for a construction company, with specific keywords.✔️ Restaurant Industry: Enhancing establishments through engaging and optimized descriptions to attract local clientele and increase bookings.✔️ Travel: Tongs&Srilanka - Creation of immersive and SEO-optimized content for a Sri Lanka travel blog and implementation of video training on the subject.✔️ Insurance: Equidassur and Etudassur - Simplification and optimization to strengthen understanding and positioning in a competitive sector.✔️ Training: Compéforma - Pedagogical and promotional content adapted to maximize the visibility of online and in-person training offers.
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Education
- Master 2Paris School Of Business2022Mémoire de fin d'études : "L'algorithme d'Instagram - un jeu de pouvoir addictif sur la visibilité de l'utilisateur." Diplôme Bac +5 > Transformation digitale, Développement PHP, Big & Smart Data, Modélisation de projet, Agile management.
Certifications
- Master Digital MarketingParis School Of Business2022