Freelancer profile translated to English.

Description

I support you in deploying a 360° communication strategy that transforms your objectives into concrete results. More than just channel management, I bring you rigorous methodology and cutting-edge creativity to stand out in a saturated environment. My added value? Dual expertise in content strategy and performance analysis, allowing me to ensure the consistency of your brand image while maximizing your ROI.

My areas of intervention and key deliverables:

Multichannel Strategy: Audit, strategic recommendations, and editorial calendars.

Social Media & Ads: Community management, content creation (Reels, carousels), and advertising campaign management.

Partnerships & Influence: Identification and management of strategic collaborations.

Digital Events: Organization of webinars, interactive live sessions, and product launches.

Print & Web Materials: Design of brochures, newsletters, and website SEO optimization.

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Les Herbiers (up to 50km), Cholet (up to 30km), Nantes (up to 10km)

Le Baïa
Communication Intern
RESTAURANTS AND FOOD SERVICE
September 2025 - Today (11 months)
Nantes, France
1. Brand Strategy & Rebranding

Developing a New Identity: Complete overhaul of the brand image to align the establishment with new market expectations (positioning, graphic charter, tone of voice).

Strategic Marketing: In-depth market analysis, definition of new personas, and precise segmentation to refine messaging.

Storytelling: Creation of a strong narrative universe around the Baïa experience to strengthen emotional customer connection.

2. Acquisition & Growth Hacking (B2B & B2C)

Innovative Prospecting: Implementation of scraping strategies to identify and extract targeted databases (company committees, business introducers, event organizers).

Growth Marketing: Use of automation tools and acquisition funnels to capture new clientele and increase the establishment's privatization rate.

Data-Driven Targeting: Optimization of advertising campaigns through fine analysis of behavioral data to maximize ROI.

3. 360° Communication & Content Creation

Social Media Management: Management of social media presence (Instagram, Facebook, TikTok, LinkedIn) with a dynamic and engaging editorial calendar.

Content Creation: Production of high-performance visual content (reels, photography, graphic design via Adobe Suite/Canva).

Events: Conception and promotion of the venue's highlights, from the teasing phase to live coverage.

Print Communication: Design and management of all physical materials (menus, signage, promotional materials).

4. Analysis & Performance

Measuring campaign impact and adjusting strategies in real-time.

Constant competitive monitoring of hospitality trends and emerging communication tools.
Event Management Rebranding Lead Generation Video Editing Growth Hacking
RCM- la roche sur yon
Communication Intern - Multibrands
AUTOMOBILE
September 2025 - January 2026 (4 months)
La Roche-sur-Yon, France
I manage the creation and deployment of global communication actions: strategic events, print materials, and digital solutions. I design engaging content for social media and websites, while ensuring rigorous brand consistency. My goal: to optimize message impact and boost each brand's visibility among its target audiences.
Event Management Social Media Project Management Event Management Website Creation
L’Esprit Libre Accompagnement
Communication & Event Manager
EDUCATION AND E-LEARNING
March 2025 - June 2025 (3 months)
Les Herbiers, France
Creation & organization of physical events: concept design, logistical coordination, schedule management, and on-site supervision.
Visual & Print Communication: creation of communication materials (posters, flyers, programs) adapted to the project's identity.
Social Media Management: page management (Instagram, Facebook, LinkedIn), creation of visual and written content, performance monitoring.
Negotiation & coordination of service providers: sourcing, selection, and management of partners (caterers, speakers, entertainment).
Brand Identity & Promotional Items: creation of the project logo and design of personalized merchandise to enhance visibility.
Strategic Planning POS Display Showcase Website Meta Ads Project Management

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Bachelors in 360 Communication
ESA la rochesuryon
2025
BTS in Communication
ESPL Angers
2024
BTS Communication

Check out Ines's education

BTS Communication
ESPL
2024
Event Management and Public Relations Sales and Consulting (Ad Sales & Agency) Communication Project Management Graphic Design and Creation (DTP) Digital Communication and Social Media
Bachelor in 360 Communication
ESA
2025
Strategic Planning and Consumer Insights Advanced Digital Expertise & Data Strategic Vision and 360° Architecture Responsible Communication (CSR) Project Management and Leadership

Ines's certifications are only visible to Malt Community members

Ines Morin

Communication 360 & Digital Events

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