Inès Merhaba

Sole proprietorship

Ready to transform your image in 72 hours?

As a digital marketing expert, I assist you in creating impactful content and optimizing your online presence. Whether through captivating videos, carefully retouched photos, or digital communication strategies, I am committed to developing solutions tailored to your specific needs. In addition to visual creation, I also advise you in developing your digital marketing skills, guiding you so you can manage and optimize your actions independently. My goal is to offer you effective tools to enhance your visibility, attract new clients, and achieve your business objectives, while training you and making you more autonomous in this constantly evolving digital world.

Fixed-term contract

I analyzed marketing needs to define objectives, such as lead acquisition, brand awareness increase, and customer loyalty. I worked collaboratively with teams to establish priorities and concrete actions to address these challenges.

I also developed SEO/SEA strategies to improve page rankings on search engines and generate qualified traffic. Through in-depth keyword analysis, content optimization, and advertising campaign management, I succeeded in increasing product visibility while attracting the right prospects.

One of my priorities was proposing new marketing tactics based on competitor analysis and digital evolutions. I constantly monitored market trends and competitor strategies to evolve our own marketing actions and maintain a competitive edge. This strategic monitoring allowed me to recommend adjustments and remain agile in a constantly changing environment.

Work-study contract

I developed and implemented internal and external communication strategies to strengthen employee engagement and improve customer satisfaction. I managed internal communication platforms, ensuring their effectiveness in meeting team needs, and created attractive visual content aligned with company objectives.

I supervised the production of the digital success video for La Banque Postale, in close collaboration with the Digital Transformation Department.

In collaboration with the marketing and content teams, I developed a content strategy based on relevant keywords and implemented performance tracking via Google Analytics and Search Console. This significantly increased organic traffic and user engagement.

Tracking KPIs (CTR, CPC, conversion rate, ROI) was essential in my work, allowing me to analyze campaign performance and propose adjustments to optimize actions and maximize their impact. Finally, I led a redesign of the user experience (UX) for digital applications and interfaces, aiming to provide more intuitive tools tailored to user needs, thereby enhancing their satisfaction and loyalty.