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Inès MartinezIM

Inès Martinez

Creative • Copywriter • Art Director

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Inès

👀 ▸ inesmartinez.carbonmade.com

Hello! I'm Inès, a Freelance Creative with 7 years of experience. Both an Art Director and Copywriter, concept creation remains the driving force behind my creativity. I've explored these different roles in Parisian agencies, notably at Saatchi & Saatchi, Publicis, Havas, and most recently at FamousGrey, Mutant, and Mortierbrigade in Belgium. Primarily specializing in 360° campaigns, I most enjoy finding the right insight that perfectly resonates with a brand's authenticity and its target audience. I take as much pleasure in creating a visual identity as I do in choosing the words that accompany it. A big fan of committed projects, I'd love to eventually bring a social, environmental, and positive dimension to my work 🌱. Always seeking new projects and inspiration, don't hesitate to contact me ✌🏻

• Brand Positioning & Messaging
• Creative Strategy
• 360° Communication
• B2C / B2B Communication
• Press, TV & Radio Campaign Copywriting
• Brand Activations
• Digital Social Media Strategy
• Branding, Visual Identity, and Tone of Voice

Trusted me:

Scalezia (Growth Marketing Expert), Paris
▸ Geberit
▸ Qwant
▸ Essilor

FamousGrey, Brussels
▸ Proximus
▸ Banx
▸ Volvo

Mutant, Antwerp
▸ Flair
▸ Kipling
▸ Studio Brussel

Mortierbrigade, Brussels
▸ ING
▸ Lampiris
▸ SNCB
▸ STIB - MIVB
▸ Pink Ribbon
▸ Equal Pay Day

Saatchi & Saatchi, Paris
▸ L'Or Espresso, Senseo
▸ HSBC
▸ VISA
▸ Abritel HomeAway

Publicis Conseil
▸ Carrefour

Havas Group
▸ Engie
▸ Aviation Sans Frontière
▸ Accor Hotels
▸ Pernod Ricard
  • English

    Fluent

  • French

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Paris (up to 20km)

Experience

  • Scalezia
    Growth Creative Expert
    CONSULTING AND AUDITS
    December 2022 - Today (3 years and 6 months)
    Paris, France
    Occasional support for Start-ups and SMEs in creative strategy, branding, visual identity and tone of voice, multichannel communication, website optimization...
    Consulting Communication Strategy Positioning Strategy Editorial Strategy Branding Branding & Identity brand strategy communication tools editorial charter Editorial Line Digital Communication Content Marketing support Creative Strategy Art Direction Copywriting
  • Mutant
    Art Director
    PRESS AND MEDIA
    February 2020 - April 2020 (3 months)
    Anvers, Belgium
  • Famousgrey
    Art Director
    PRESS AND MEDIA
    June 2021 - October 2022 (1 year and 5 months)
    Bruxelles, Belgium
    Art Direction Concept Copywriting 360° Communication advertising campaign communication campaign Communication Strategy Branding radio spot script tv spot Advertising Social Media Branding & Identity Brand Content Creative Content Creation Brand Identity Visual Identity Design

Recommendations

Margot BourgueilMB
Alice BeckAB
Margot Bourgueil and 1 other person have recommended Inès

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Education

  • Bachelor of Arts, Advertising
    ESA Saint Luc Tournai
    2016

Skill set

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