About Ines
French
Native or bilingual
English
Fluent
Arabic
Fluent
Experience
- Wouaf Academy @wouaf.academyBranding & Content Manager - FreelanceMarch 2024 - January 2025 (10 months)Marseille, FranceDog Trainer - Marseille➤ Social Media Strategy Development (Facebook & Instagram)- Creation and optimization of social media accounts- Definition of objectives and target audience analysis- Implementation of an editorial line and a consistent visual identity➤ Social Media Content Creation- Development of the editorial calendar- Writing and scheduling of posts and stories- Research and use of relevant hashtags- Design of visuals in line with the brand identity- Creation of an impactful visual identity adapted to the client's values➤ Social Media Management and Engagement- Content publication- Moderation of interactions and community management- Responses to comments and private messages➤ Performance Tracking and Optimization- KPI analysis via Meta Business Suite & Metricool- Monthly reporting with insights and recommendations- Strategy adjustment based on results➤ Creation of Print Materials- Design of posters, flyers, and promotional materials- Creation using Adobe Illustrator & Canva➤ Photo and Video Shooting- On-site visits to capture authentic content- Production and retouching of visuals to enhance communication- Video editing on CapCut & Adobe Premiere Pro
- Centre de Diagnostic Chahids MahmoudiGraphic Designer & Content Manager - FreelanceSeptember 2024 - Today (1 year and 9 months)Chahids Mahmoudi Group (Hospital, Medical Center & Import/Export of Medical Equipment) -➤ Social Media Content Creation- Development of an editorial calendar adapted to the medical sector- Writing and scheduling of informative and educational posts and stories- Research of relevant hashtags to optimize visibility- Development of a professional and reassuring visual identity- Creation of engaging digital content (visuals & videos) for Meta, TikTok, LinkedIn➤ Print & Digital Communication Materials- Design of brochures, posters, roll-ups, flyers, and business cards- Design of professional presentations, including two for a presentation at the WHO (PPT-Canva).- Creation of visual materials on Adobe Illustrator & Canva➤ Strategy & Coordination- Collaboration with internal teams to ensure consistent communication- Adaptation of materials and content to marketing objectives and the requirements of the medical sector
- En Voiture SimoneDigital Marketing Project ManagerJuly 2023 - December 2023 (5 months)Paris, FranceOnline Driving School - PARIS➤ Project Management- Coordination of marketing and digital actions in line with commercial objectives- Deadline monitoring and collaboration with internal teams➤ Search Engine Optimization (SEO)- Improvement of the showcase website's ranking to increase visibility- Refinement of metadata and content optimization for SEO➤ Conversion & Landing Page Optimization- Analysis and improvement of the conversion funnel to maximize sales- Testing and adjustments of landing pages to optimize user experience➤ Showcase Website Management- Updating and improving the website for smooth and intuitive navigation- Integration of engaging and relevant content➤ Implementation of Marketing Campaigns- Launch and management of targeted advertising campaigns- Performance monitoring and strategy adjustments to maximize ROI➤ Performance Analysis- KPI tracking using analytical tools (Google Analytics, Meta Business Suite)- Reporting and continuous optimization of strategies based on results
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Education
- Master 2 Digital Marketing & SalesKEDGE Business School2024DiplĂ´me du Msc Digital Marketing & Sales Ă Kedge Business School
- MBA Strategy & Business InnovationIDRAC Business School2021MBA Strategy & Business Innovation