About Ines
French
Native or bilingual
English
Fluent
Experience
- FreelanceDigital Marketing ConsultantFebruary 2025 - Today (1 year and 4 months)Freelance digital marketing consultant, I help VSEs and entrepreneurs structure their business, clarify their positioning, and boost their visibility.My approach: diagnosis, strategy, implementation, and results-oriented monitoring.Expertise: digital strategy, SEO, email marketing, conversion & analytics.
- ReactiaWeb Marketing ManagerFebruary 2024 - January 2025 (11 months)Nantes, FranceManagement of digital projects including the creation and launch of websites, SEO optimization, and SEA campaign management.Design and implementation of a complete visual identity overhaul (graphic charter, digital assets).Production of video content to enhance online visibility and engagement.
- Horizon MarketingMarketing Data AnalystJanuary 2024 - June 2024 (5 months)Collection, cleaning, and analysis of data from various sources. Creation of dashboards and custom reports to track campaign performance. Customer segmentation and identification of new segments. Definition and monitoring of KPIs.
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Education
- Master's Degree in Digital Strategy Expert, specializing in Data Analyst MarketingDigital Campus/ESG2023MASTER 2
- Bachelor's Degree in E-commerce Project ManagementFormaouest2022LICENCE - CHEFFE DE PROJET E-COMMERCE