Freelancer profile translated to English.
Back to original languageAbout Inès
I support e-commerce, beauty, and lifestyle brands in optimizing their conversion rates.
- Funnel audit,
- Identification of friction points,
- Implementation of an action plan,
- Testing, analysis, and iterations.
Last experience: managed the digital strategy of a cosmetics brand. Revenue x30 in 1 year.
📍 Based in French Polynesia, I now support local and international projects.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceIndependent Research Director - Luxury TourismTRAVEL AND TOURISMMarch 2026 - Today (3 months)Papeete, French PolynesiaMarket research on luxury tourism in French Polynesia for a project in the private aviation sector.- Sector analysis and study of luxury travel trends.- Qualitative interviews with players in tourism and aviation.- Market sizing and data synthesis.
- FreelanceCRM & Marketing Automation Consultant (Hubspot)CONSULTING AND AUDITSNovember 2025 - February 2026 (3 months)Papeete, French PolynesiaSupport for local brands on their CRM and relational marketing challenges: Pass Tama’a, #Prox-i- Structuring and optimizing CRM databases.- Designing customer journeys and automating workflows.- Creating digital communication materials and monitoring tools.
- JODHead of Digital Marketing & EcommerceFASHION AND COSMETICSSeptember 2024 - September 2025 (1 year)Paris, Francex30 YoY, ROAS +2 pts, Conversion rate +2pt, Revenue x5 vs target.Brand Strategy: value proposition, art direction, storytelling, vision.Marketing funnel audit, development of a growth plan.Multi-channel acquisition strategy: Paid Media (Meta, Pinterest, TikTok, Google), Influence & Partnerships (affiliation, PR, events, ...).Website redesign and customer journey optimization (UX/UI, SEO, CRO).CRM & Loyalty: automations, newsletters, segmentations.Annual trade plan: product launches and marketing offers.
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Education
- Master in Management, Specialization EntrepreneurshipNEOMA Business School2018
- Growth Hacking ImmersionGrowth Tribe2022