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Inès HuetIH

Inès Huet

B2B Digital Communication & Content Consultant

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Inès

I am Inès, a digital communication consultant specializing in content strategy, SEO, and social media.

👉 I help brands and companies increase their visibility through high-performing content, a consistent image, and digital strategies designed to engage and convert.

Specifically, I can help you to:
  • improve your Google visibility with SEO
  • create editorial and visual content aligned with your brand image
  • develop your social media presence
  • design engaging email campaigns
  • produce photo shoots from A to Z to showcase your products and brand identity

My expertise:

✍️ SEO Web Writing & Content Strategy
Blog posts, web pages, newsletters: content designed for natural referencing, visibility, and engagement.

📱 Social Media & Community Management
Editorial strategy, content creation, editorial calendar, community management, and performance tracking.

📸 Photo Shoot Production & Art Direction
Complete organization of photo shoots: art direction, styling, vendor coordination, logistical management, and production of content suitable for print and digital.

📧 Newsletter Campaigns
Creation, writing, and management of high-performing email campaigns, with an approach focused on engagement and conversion.

🚀 360° Communication Project Management
Management of global communication projects: strategy, content, coordination, and operational deployment.

Why work with me?

🎯 A dual strategic and operational skill set
🤝 Responsive, creative, and structured collaboration
📈 Experience in B2B, corporate, and multi-brand environments

Some results:
• 7.5% Instagram engagement rate in B2B
• 43% average open rate on email campaigns

My commitment as a reservist in the Navy inspires my work: team spirit, high standards, and efficiency.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Groupe Laval Europe
    360° Communications Manager
    June 2022 - Today (4 years)
    Managed communication for 4 brands (Laval, Selfor, La Galerie du Bijou, Comptoir Niçois)
    Defined and deployed social media and communication strategy
    Managed email campaigns (+30,000 contacts | 43% average open rate)
    Managed and optimized websites
    Artistic Direction: photography, supervision of photo shoots
    Press Relations
    Events: trade shows (Maison & Objet, Bijorhca), pop-up stores, workshops
    Art Direction Communication Strategy Social Media photo shoot Newsletter Writing
  • Marine Nationale
    Communications Officer - Reservist
    September 2025 - May 2026 (9 months)
    Le Havre, France
    In charge of communication activities for COMAR Le Havre
    Outreach - Stopovers - Ceremonies
    Organized the 400th-anniversary ceremonies in Saint-Germain-en-Laye
    Project Management Social Media Rigor and Organization Soft Skills Team Management
  • ConnectSat
    Communications & Marketing Officer
    May 2021 - May 2022 (1 year)
    Social Media Strategy and Community Management
    Website creation and management
    Visual content creation
    Writing blog posts and newsletters
    Press Relations
    Events: Participation in Fabrique Defense 2022, Paris Space Week 2022, and NewSpace in Africa 2022.

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Education

  • Master in Digital Marketing
    NEOMA Business School
    2020

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