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Ines GonzalezIG

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Freelancer profile translated to English.
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About Ines

I am a Brand & Content Strategist specializing in the fashion and beauty sector. I help emerging brands build a strong and coherent identity, from art direction to content strategy, including e-commerce website creation and creative briefs.
My approach: understand your brand's DNA to translate it into an image that truly reflects you, and into a high-performing digital presence.
With experience in luxury product marketing (Montblanc) and international wholesale (Lancel), I combine creative vision with 360 business understanding.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • MONTBLANC INTERPARFUMS
    Product Marketing Assistant
    LUXURY GOODS
    January 2026 - Today (6 months)
    Paris, France
    • Managed a portfolio of 18 references across 6 international markets
    • Developed 360 marketing materials: graphic guidelines, mock-ups, scent kits, and training materials. Coordinated 2 video shoots (Collection N°7 bottle reveal, Christmas 2026 campaign) and participated in scent/bottle trials with a supplier for an upcoming launch
    • Handled export requests (samples, visuals, banners) and tracked various marketing needs of the markets. Competitive intelligence: daily analysis of market trends, sales, and visual positioning.
    Développement produit Brief créatif et coordination d'agences Stratégie de lancement de produit Analyse des performances et reporting Collaboration cross-fonctionnelle
  • LANCEL
    International Wholesale Assistant
    LUXURY GOODS
    January 2024 - August 2024 (7 months)
    Paris, France
    • Independently managed 2 showrooms for 3 weeks: order taking, budget tracking per account, and product push strategy
    • Managed a portfolio of 70+ APAC accounts (Asia, Middle East) + coordinated 2 agents for EMEA and Russia/Stan
    • Tracked orders (~100 pieces/account across all references) and reported to the International Wholesale Director
    • Integrated and updated collections on JOOR, monitored store openings (including flagship Doha, Mall of Qatar)
    • Developed an exclusive wholesale line with the marketing team.
    Gestion de comptes clients internationaux Prospection et négociation commerciale Analyse de marché et veille concurrentielle Gestion de collection Développement de la distribution multicanal
  • BIRGER CHRISTENSEN COLLECTIVE
    Press Relations & Communication Intern
    FASHION AND COSMETICS
    March 2025 - October 2025 (7 months)
    Copenhagen, HS, Denmark
    • Simultaneously managed 2 brands (ROTATE and REMAIN): loans, influencer gifting, and showroom organization
    • Solely developed monthly media coverage reports, with features in Elle Denmark
    • Managed 250+ send-outs and fittings, and tracked around a hundred influencers globally
    • Participated in the showroom during Paris Fashion Week: coordinated 3 models simultaneously for wholesale clients.
    Gestion des relations médias et influenceurs Rédaction de communiqués et dossiers de presse Organisation d'événements presse Développement de partenariats éditoriaux Gestion de l'image de marque

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Education

  • Master en Marketing Management
    IÉSEG School of Management
    Master en Marketing Management
  • Master
    Pékin - Beijing Jiaotong University (BJTU)
    2023
    Echange universitaire

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