Inés Fernández

I am a communication professional specializing in building solid brands through coherence, consistency, strategy, and creativity. My career combines communication direction, brand management, and art direction.

My background in journalism and advertising, along with my experience in agencies and associations, has allowed me to maintain a close relationship with the advertising industry and understand how messages are constructed and sustained over time.

I maintain a strong relationship with the media, professional associations, schools, universities, production companies, and industry professionals, which allows me to identify talent, generate alliances, and anticipate trends. I also have experience in advertising festivals, both in selecting entries and in managing registrations and interpreting the creative context.

I deeply believe that an organization truly functions when its internal communication flows with the same intention and care as its external communication.

Professor of Writing and Argumentation in the Advertising and PR Degree.

Writing a text is not just about mastering spelling and grammar: it's about conceiving writing as a process that takes several factors into account.

I have developed a syllabus aimed at equipping students with tools for the production and analysis of texts they will use throughout their academic training and in their future professional lives, as well as improving expressive skills, fostering critical thinking, analytical capacity, thought organization, and informational and media literacy.

I work in communication from a strategic and practical perspective, with experience in communication direction, brand management, and relationships with the advertising sector. My background as a journalist and advertiser, combined with over 20 years of experience, has allowed me to understand how messages are constructed, how they are sustained over time, and how they impact teams and audiences.

I believe in honest, clear, and coherent communication. For me, the company we work for is also a brand, and it needs the same care, consistency, and attention as any external brand. That's why I place so much importance on internal communication: when it flows, organizes, and connects, culture is strengthened and work progresses with more meaning. In this vein, I have promoted processes, dynamics, and spaces that facilitate this connection, such as 'El Patio de la Señora,' an internal talk series designed to share knowledge, open conversations, and enrich the team.

I maintain a close relationship with the main industry associations and with schools and universities, which allows me to stay connected with the industry, identify talent, and understand market trends. I also have experience in advertising festivals, both in selecting entries and in managing registrations and interpreting the creative context.

My way of working combines strategy and execution: listening, organizing, connecting, and making things work. I aim to bring real value to teams and brands, based on clarity and coherence.