Freelancer profile translated to English.
Back to original languageAbout Inès
Hello!
I'm Inès 🙋🏻♀️
Content strategy and creation expert for 10 years, I support brands, agencies and entrepreneurs in the design of their online editorial strategy and on social networks.
My specialties:
- Content strategy
- Creation of editorial line
- Personal branding strategy & Linkedin ghost writing
- Management of editorial calendars, programming & publication
- Writing in all its forms:
- Writing articles (in-depth articles, news, interviews, SEO)
- Copywriting web pages & landing pages
- Writing and layout of newsletters & emailings
- Creation of lead magnets and white papers
- Creation of posts for social networks (writing & Canva design)
- Interviews, writing video scripts & simple editing
- Project management & performance monitoring
- Editorial watch
- Creative translation EN-FR
My secret weapons:
An unfailing sense of organization, solutions to (almost) all problems, creativity as much as good ideas, all in good humor!
My favorite areas:
- Wines and spirits
- Fashion, art, design and decoration
- B2B Marketing (SaaS, industry, tech, training)
- Popculture & web culture
The tools I use daily:
- Notion
- Slack
- Canva
- Wordpress
- Google Workspace
- Brevo / Zoho Campaign
- Generative AI (ChatGPT, Claude, Perplexity)
- Google Analytics
- Capcut
- Linkedin
- Feedly
Feel free to contact me for all your Content needs.
I would be more than happy to bring you my expertise.
See you soon!
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- StaenkContent Marketing Manager - Team LeadCONSULTING AND AUDITSJune 2023 - Today (3 years)Lyon, France➔ Management of a portfolio of 10 clients (SaaS, e-commerce, industry, training…).➔ Development and management of content marketing strategies integrating several levers and varied formats:- Writing articles and SEO web pages- Writing in-depth articles and inspirational content- Copywriting and writing landing pages- Writing and layout of newsletters, emailing and lead nurturing- Creation of lead magnets (white papers, guides, fact sheets, tools)- Creation of posts for social networks, community management and Linkedin ghost writing- Conducting interviews and writing video scripts➔ Management of editorial calendars, programming and content publications.➔ Conducting content audits:- Strategic thinking- Creation of editorial lines- SEO optimization- Improving the purchasing process and conversions➔ Implementation and optimization of lead nurturing workflows (creation of scenarios, writing, segmentation and automation).➔ Management of lead gen campaigns through content (lead magnets, inbound campaigns, acquisition strategy).➔ Management of a Content team of 3 people, monitoring performance and continuous improvement of internal organization processes.➔ Client project management, monitoring and analysis of marketing KPIs to adjust strategies and optimize the ROI of implemented actions.
- Première VisionDigital Content ManagerFASHION AND COSMETICSOctober 2021 - June 2023 (1 year and 8 months)Lyon, France➔ Definition and execution of the digital content strategy to strengthen the group's visibility.➔ Management of the editorial calendar and production of multi-channel content: articles, newsletters, white papers, podcasts, print media.➔ Daily updates of trade show site content on the back office.➔ Coordination of the marketing & communication plan for the Blossom Première Vision trade show, budget management and performance monitoring.➔ Optimization of customer acquisition and loyalty through strategic content and targeted actions.➔ Personal Branding strategy and ghost writing of Linkedin posts on behalf of the Marketing & Communication Director.
- IndépendantContent Consultant / Web Writer / CopywriterFASHION AND COSMETICSJanuary 2015 - October 2021 (6 years and 9 months)Lyon, France➔ Content creation and advice (Lacoste, Lanvin, Christian Lacroix, Eden Park, Figaret, Etam...)➔ Editorial support for brands in their digital communication strategy (writing, SEO, brand content, newsletters, social media).➔ Optimization of web & e-commerce content to improve SEO and conversions:- Copywriting- Copywriting landing pages- SEO writing- Writing newsletters- Writing product descriptions- Writing blog articles- Writing posts for social networks
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Education
- Diplôme Universitaire d'Études et de Recherches sur la Mode (D.U.E.R.M)Université de la Mode Lyon II2016Mémoire de recherche "Mode et télévision, accords et désaccords de deux industries de l'image" Mention Très bien
- Bachelor Styliste Designer Mode - Stylisme / Modélisme PAP FemmeEsmod Lyon2013
Certifications
- Marketing DigitalLivementor2020