About Ines
I am a very hardworking and enthusiastic Digital Marketing Manager with experience in the luxury and cosmetics industry who pays attention to detail. I excel in e-commerce, social media and influencer marketing ; leveraging the latest trends to enhance companies' online presence and performance. My strong listening skills, adaptability and organisation enables me to deliver tailored solutions and meet demanding deadlines.
French
Native or bilingual
Spanish
Basic
English
Native or bilingual
Arabic
Conversational
Remote only
Primarily works remotely
Experience
- Thalgo Group – Thalgo UK and Perron RigotDigital Marketing, PR and E-commerce ManagerOctober 2023 - November 2024 (1 year and 1 month)London, UK• Implementation of the 360° promotion plan (key launches) for 2 brands for both B2B and D2C (website updates, social media content creation, e-mailing: newsletters), +1.6K loyal subscribers on B2C account in 6 months.• Trade exhibitions shows organisation such as Professional Beauty Excel, Spa Life Convention in Scotland, +30% increase in our customer database.• E-commerce D2C website: website updates with new launches, sliders, landing pages, products, +25% online sales increase.• Organic Content and Calendar Planning for social media accounts.• Creation of digital marketing materials for B2B customers (beauty salons, spas, gyms, etc.).• Managed online activities, including traffic acquisition, A/B testing and conversion optimisation.• Monitored and analysed online performance metrics to improve marketing efficiency.
- Estée Lauder - Too FacedSocial media & PR Influence EMEA ExecutiveSeptember 2021 - August 2023 (1 year and 11 months)Paris, France• Managed the @toofacedlovesfrance account, growing the community by 50K subscribers through paid social campaigns and influencer partnerships.• Created and shared tailored content to engage and resonate with the target audience.• Collaborated with the e-commerce team to align social media strategies with customer acquisition goals.• Managed influencer relationships and external agencies, driving innovation across 4 European markets.• Monitored KPIs and performance data to refine strategies and boost engagement.
- LOREAL YSL BEAUTYGlobal E-commerce and Digital Content AssistantSeptember 2020 - September 2021 (1 year)Paris, France• Contributed to the launch of 120 products across 6 international markets, collaborating with marketing and web teams.• Used analytics tools and A/B testing to track performance and improve the online user experience.• Developed e-commerce guidelines for international markets, ensuring consistent digital content.• Worked with paid media and content teams to grow customer acquisition and enhance product visibility.
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Education
- Master in Digital Marketing & Data Analytics,EMLV Business School2023Master in Digital Marketing & Data Analytics,
- Bachelor of Science in MarketingINSEEC Business School2021Bachelor in Digital Marketing,