Freelancer profile translated to English.

Description

CRM, Lifecycle Marketing & Marketing Project Management Consultant

Recommended by managers and directors at La Presse, TELUS, and PandaPay.I have notably led a philanthropic program generating several million dollars in donations, launched a cybersecurity SaaS product in Quebec, and orchestrated the complete rebranding of a growing fintech company (see portfolio).

Recently settled in France after six years in Montreal, I now support companies in structuring and activating their marketing strategy.

My core expertise: customer loyalty and CRM, with an approach that is both strategic and highly operational.

I work on:

Multichannel strategy
CRM & lifecycle marketing
Marketing automation and CRM campaigns
Audience activation and loyalty
Marketing project management and team coordination
Marketing performance management

What I enjoy: strategies that are actually deployed in the field, not just in a deck ;)

Available for assignments in France and with international teams (especially in Quebec), I work collaboratively, with the goal of making teams more autonomous and marketing actions more coherent and effective over time.

Want to discuss? Contact me :-)

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Pau (up to 50km), Bordeaux (up to 50km), Toulouse (up to 50km), Pau (up to 50km), Paris (up to 20km)

La Presse
Marketing Consultant, Loyalty and Monetization
PRESS AND MEDIA
February 2026 - Today (4 months)
Pau, France
Intervention on optimizing donor journeys and reader revenue growth:
Improvement of the donation journey with the integration of new payment methods (Apple Pay)
Analysis and optimization of several existing customer journeys (6 journeys): strategic recommendations and coordination of developments in Braze
Implementation of new advertising spaces to support donation collection
Design and deployment of a loyalty campaign
Support for the launch of a awareness campaign
Management of a corporate video project with an external provider
Design and sending of email campaigns related to current events to encourage donations
Customer Journey Optimization Email Marketing Loyalty Strategy Audience Monetization
La place des enfants
Marketing Consultant, Customer Lifetime Value
CIVIC AND SOCIAL ORGANIZATIONS
June 2025 - Today (1 year)
Montréal, Canada
Strategic and operational support for an association working to prevent youth vulnerability
Structuring of marketing priorities, messages, and customer journeys
Design and deployment of collection and loyalty-focused campaigns (including: content, tool setup, performance tracking)
Management of Google Ads campaigns for acquisition purposes
Advice to management on business trade-offs and resource optimization
Google Ads Campaigns Customer Journey Optimization Web Content Writing Email Marketing CRM
La Presse
Marketing Manager
PRESS AND MEDIA
April 2024 - June 2025 (1 year and 2 months)
Montreal, QC, Canada
100% digital and free news media, it is the largest independent French-language newsroom in North America. Approximately 485 employees. Business model based on advertiser ads, government grants, and reader donations.

Management of the digital marketing strategy related to reader and donor revenue
Definition and monitoring of the annual marketing action plan → $8 million generated in 2024 (+10% vs budget, +12% year-over-year)
Definition of key messages, highlights, and angles for awareness, acquisition, and loyalty campaigns in collaboration with product, data, creative, and technical teams
Design and deployment of multichannel campaigns (web, email, in-app - 90% digital)
Implementation of automated emailing scenarios based on user behavior (loyalty, upsell, churn reduction)
Optimization of customer journeys and messages through audience segmentation, personalization, and A/B testing
Performance monitoring (conversion, retention, revenue) and reporting to management
Management of 2 marketing project managers
Digital Marketing Email Marketing Customer Journey Mapping A/B Testing Brand Awareness