Freelancer profile translated to English.
Back to original languageAbout Ines
Your Partner in Strategy & Marketing
With over 6 years of experience with startups and large international groups, **I help companies grow and deploy their Marketing projects**: market entry, new offer launch, repositioning, customer loyalty...
I support you in Strategy and Operations to realize your vision and achieve your growth objectives.
Particularly committed to the local and responsible economy, I adopt a global approach fora positive and sustainable impact on society, the economy, and living things.
Expert in Growth & Product Marketing
I notably propelled the fintech Sendwave in Europe:+10K users acquired on the app in 6 monthsin the new Europe-Mali market.
Some key actions:creation of a highly targeted referral program, influencer marketing, CRM(onboarding and activation campaigns).
Very comfortable with digital tools and remote work.Based in Guadeloupe (UTC-4), **I mainly work remotely**, with regular progress updates and exchanges (video calls, email, Slack, etc.).
Tailor-made services, according to your needs
Be supported by a Senior Consultant to:
- structure your offer
- build your marketing strategy
- gain notoriety
- attract and retain customers
- generate more revenue
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Portuguese
Basic
Can work on-site
Baie-Mahault (up to 50km)
Experience
- Yemanja ConseilFreelance Consultant | Sustainable Strategy & MarketingCONSULTING AND AUDITSMay 2025 - Today (1 year and 3 months)Baie-Mahault, GuadeloupeI help you launch, grow your business, enhance your commitment, and realize your vision.My approach: Transform your business challenges into opportunities by combining economic performance and positive impact.My expertise:✫ Marketing Strategy aligned with business objectives✫ Growth & Communication Strategy adapted to the target market✫ Omnichannel Growth Marketing (acquisition, conversion, retention)✫ Digital Strategy, UX/UI Audit, Data Analytics✫ Sectors: Retail, Fintech, Tourism, Hospitality, SaaS🌍 Remote work (primarily) | Local & international clients
- SENDWAVE (Zepz)MARKET LAUNCHERBANKING AND INSURANCENovember 2021 - November 2024 (3 years)Paris, France
Growth Marketing Manager & Market Launcher - responsible for the growth of French-speaking markets (EMEA) - Fintech
- Product positioning, communication, market research
- Launch strategy: budget, marketing plan, product QA
- Partnerships and sales: affiliate marketing, collaboration with media, celebrities, and influencers. Recruitment and training of brand ambassadors, field and phone representatives. 360° partner network management.
- Marketing operations: creation of creative briefs, content creation, management of six-figure international campaigns, localization
- Customer journey: act as a user advocate, identify obstacles and growth opportunities.
- Data analysis (growth KPIs, conversion funnel, product performance) and customer surveys.
- UX/UI improvements in coordination with product and operations teams
- Growth: research and launch of multiple acquisition channels (offline and online) - performance marketing, CRM (onboarding flows, etc.), promotional, pricing, and referral campaigns, events, sponsorships
- Go-to-market roadmap, coordination with teams and partners
- basculeE-COMMERCE CONSULTANTE-COMMERCESeptember 2020 - October 2021 (1 year and 1 month)Paris, FranceIncreasing online sales for retailers through data-driven marketing and operational improvements.Developing e-commerce growth strategies for major agri-food groups in Europe.Strategy Consulting:market trend and customer behavior analysis to create tailor-made e-commerce strategies. Providing actionable insights and operational support for implementing changes.Sales presentations to buyers (major distributors). Development of sales pitches. Management of two interns, optimization of internal processes.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Management - major ConsultingAUDENCIA Business School2020Master's diploma (Programme Grande Ecole), English track - exchange semester at Exeter (UK)