Freelancer profile translated to English.

Description

With ten years of agency experience in digital project consulting and management, I have supported numerous clients on various projects: website creation, integration of new technologies, creation and optimization of loyalty programs (CRM).

As a freelancer, I wish to continue supporting diverse projects by putting my skills to the service of meaningful initiatives aligned with my aspirations, while maintaining my level of requirement and commitment.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

DDB
Account Director
January 2021 - November 2024 (3 years and 11 months)
McDonald’s - Development and management of the franchisees' CRM program
Responsible for the communication strategy of McDonald's France franchisees, I managed the development and monitoring of 16 monthly campaigns, reaching an audience of 7 million people.
Development of an online B2B campaign selection platform for McDonald's franchisees (project management: writing specifications, relationship with the development agency, content creation and integration, testing…)
Quarterly recommendations on communication themes: competitive analysis, results analysis, predictive marketing to propose the most effective themes
Management of the production of 16 monthly CRM campaigns (loyalty bonuses, promotional offers, and highlighting restaurant services) distributed by email, push notifications, and social media
Performance monitoring and continuous improvement research (A/B tests, predictive analysis, campaign personalization…)
DDB
Account Director
January 2021 - November 2024 (3 years and 11 months)
Škoda France - In charge of CRM strategy and loyalty program development, and on-site customer experience
I supported the car manufacturer Škoda in the development of its loyalty program “Le Club Škoda”.
Creation of a partnership network with major players in the French event industry (Accor Arena, Lagardère, Groupama Stadium Lyon...): prospecting, definition of an event program, package negotiation...
Customer base recruitment: email campaigns, SMS, on Škoda.fr, communication materials in dealerships...
Base animation: creation of contests for event participation, sending email campaigns, prize draws, communication with winners.
MullenLowe
Group Manager
January 2017 - January 2019 (2 years)
Audi - Responsible for digital projects and the loyalty program
Organization of joint project and follow-up meetings for various projects, minutes. Project management respecting deadlines and budget, back-and-forth with service providers, technical teams, and creative teams on projects. Change management alongside Audi's digitalization department (training on developed tools). Management of marketing automation strategies with the definition of brand cycles.