Freelancer profile translated to English.
Back to original languageAbout Ines
Welcome to my profile 💡
I support B2B SMEs that want to structure their marketing and communication to gain visibility and support their commercial objectives.
Marketing & Communication Consultant, I get involved from strategic thinking to operational execution, with a pragmatic and results-oriented approach.
✅ How I intervene?
- Monthly Partnership
I become your outsourced marketing manager: I manage your strategy, produce your content, and drive your digital presence over time.
- Occasional Support
I intervene for a specific need in 4 steps:
- Diagnosis — I analyze your existing communication, your positioning, and your competitive environment to identify priority levers
- Recommendations — I build a concrete, realistic action plan adapted to your needs
- Execution — I deploy the actions defined together
- Analysis and Optimization— Performance monitoring via key indicators and strategy adjustment.
✅ My Background:
More than 6 years of experience in B2B marketing and communication, in demanding environments: high-precision industry, technologies, and medtech.
I have managed **360° marketing strategies**: digital communication, events, social media, press relations, and distribution network management, with budget management and performance tracking.
My specialty:transforming technical or complex subjects into clear and engaging messagesto strengthen brand awareness and image.
✅ Skills:
Tools
Adobe Suite · Google Workspace · Microsoft 365 · Canva · Mailchimp · Brevo · WordPress · CapCut · ChatGPT / Copilot
Soft Skills
Autonomy · Advisory Skills · Adaptability · Rigor · Creativity · Results Orientation
📥 Contact me to discuss your project
Inès
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- HEIDENHAIN FRANCEMarketing Communication ManagerMECHANICAL ENGINEERINGJune 2022 - Today (4 years and 2 months)Sèvres, France• Development and deployment of corporate communication strategies to strengthen brand visibility in France within an international group• Management of 360° communication campaigns (events, digital, social media, press relations).• Coordination of cross-functional projects with international subsidiaries• Management and support of the distributor network in communication and marketing.• Creation and management of web content strategies with a focus on natural referencing and brand visibility optimization.• Management of a user club for our solutions (+250 member companies)• Organization and coordination of internal and external professional events.• Budget management and performance measurement to optimize communication actions.
- X MEDICAL PICTUREMarketing ManagerMEDICALNovember 2019 - June 2022 (2 years and 7 months)Levallois-Perret, France• Development and implementation of a communication and awareness strategy aligned with company objectives.• Management of press relations and corporate communication to establish visibility and brand image.• Management of digital and event campaigns, social media management (LinkedIn, Twitter), and website.• Creation of impactful content (articles, videos, print & web materials) to enhance audience engagement.• Analysis of trends and adaptation of strategies to ensure increasingly effective and innovative communication.
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Education
- MBA Biotechnology & MarketingIONIS STM2020Management de projets, marketing stratégique et opérationnel, communication stratégique et opérationnelle, qualité, industries pharmaceutique - agroalimentaire - cosmétique
- Professional Bachelor's DegreeUniversité Louis et Marie Pasteur2018Biotechnologies liées au diagnostic : PCR en temps réel, cytométrie en flux, séquençage ADN