Freelancer profile translated to English.
Back to original languageAbout Ines
Hi, I'm Inés.
Many believe that product design ends when the Figma is delivered. I believe that's where the most important part begins.
My profile is not just creative; it's operational. I specialize in designing complex digital products while managing project pace and coordinating communication between business, design, and development. My goal is to avoid miscommunication and ensure that what was designed is exactly what gets programmed.
What do I bring to your team besides design?
Product and Team Management: I don't just sit around waiting for orders. I manage the design backlog, coordinate deliveries with developers, and ensure we're all aligned with objectives and deadlines.
Frictionless Communication: I translate business needs into the technical language of engineers, avoiding rework and frustration.
360° Vision: I oversee workflow efficiency. If I see a process blocking the team, I resolve it. I use tools like Notion, Jira, or Linear to ensure progress is transparent to you at all times.
My work methodology:
Strategy: We define the real problem before moving a single pixel.
Design and Iteration: Rapid prototyping and constant validation.
Development Support: I stick with the engineering team during handoff and implementation to guarantee final quality (Pixel Perfect).
If you're looking for someone to take the reins of design, manage communication with your team, and relieve you of daily management headaches, let's talk. I love leading products that work.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- MENCRUSHHead of MarketingJanuary 2025 - Today (1 year and 7 months)Creative strategist and content architect with a sharp eye for human behavior and cultural trends. Expert in building viral-ready concepts, designing audience-first strategies, and translating psychological insights into high-performing content across platforms. Led end-to-end creative production, online advertising campaigns and product development from brief to final delivery across multiple platforms simultaneously, leveraging data-driven research and visual storytelling to maximize engagement and drive measurable audience growth.
- Prodigioso VolcánSenior Product DesignerDecember 2020 - August 2025 (4 years and 8 months)Collaborative digital product design leader, balancing user needs and business goals. Expert in defining strategies, leading methodologies, and enhancing user experience. Proficient in specification writing, wireframing, and leveraging data for optimal product outcomes.Managed multiple concurrent design projects from brief creation to final asset delivery, collaborating closely with production and development teams.
- UX/UIDesigner and Product DesignerJanuary 2019 - January 2021 (2 years)Key role in defining business strategies and establishing KPIs. Leads end-to-end UX/UI design process, applying acquired skills to boost user satisfaction. Creative Designer specializing in digital product design, adept use of prototyping tools, and experienced in web development, including WordPress and site creation tools.
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Education
- Behavioral design bootcampThe behavioral School2023Behavioral design bootcamp
- HTML, CSS, and JavaScript Course2022HTML, CSS, and JavaScript Cou rse