Freelancer profile translated to English.
Back to original languageAbout Inès
Influence Management • Social Media Management • Content Writing • FR/EN Translation
I support brands in developing a high-performing, authentic, and sustainable digital presence by combining strategy, content, and community understanding. My goal: to generate useful visibility, real engagement, and measurable results.
Influence Management
🎯 Strategic selection of profiles (relevance, credibility, brand affinity)
🤝 Negotiation and collaboration framework
🗂️ Operational management and campaign monitoring
📊 KPI analysis (reach, engagement, conversions, EMV, ROI)
🚀 Continuous optimization and recommendations
I prioritize sincere, high-performing, and long-term aligned collaborations.
Social Media Management
🤳 Creation of authentic and embodied content
✨ Strengthening brand identity and consistency
💬 Real community engagement
🌱 Sustainable organic growth
Specializing in organic social media and community building, I design editorial strategies that create connections and make brands shine in the long term.
Content Writing & Translation
✍🏼 Digital content writing (social media, websites, newsletters, brand content)
🧠 Storytelling, clarity, and message consistency
🌍 French ↔ English translation
🎓 Bilingual, holding a Bachelor's degree in Art History and English, with a particular focus on tone, cultural nuances, and message fluidity.
Organized, versatile, and results-oriented, I work in close collaboration with my clients to offer tailor-made solutions aligned with their brand challenges and business objectives.
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Remote only
Primarily works remotely
Experience
- DalmaCommunity Builder & Social Media ManagerBANKING AND INSURANCENovember 2021 - January 2025 (3 years and 2 months)Paris, FranceSocial Media Strategy: creation and management, growing from less than 1,000 to over 30,000 followers, exclusively organically. Implementation of a coherent and differentiating tone of voice, reflecting the brand identity across all channels.Campaign Management: amplification of all marketing campaigns via social media and influencer strategy to maximize their impact. Implementation and monitoring of strategic partnerships on social media.
- DalmaBrand Content & Influence ManagerBANKING AND INSURANCEJanuary 2025 - Today (1 year and 5 months)Aix-en-Provence, FranceTone of Voice & Brand Platform: complete overhaul of the tone of voice as part of the launch of a new brand platform. Mapping and adjustment of all key messages, creation of an internal GPT, and coordination of all outgoing content to ensure editorial consistency. Role of guardian of the tone across all touchpoints.Influence Strategy: recruitment, management, and activation of all brand ambassadors (from 5K to 4M followers), primarily on Instagram. 100% in-house model, from negotiation to activation, including coordination and reporting.
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Education
- Bachelor's degree in Art History - EnglishInstitut Catholique de Paris2019Formation pluridisciplinaire axée sur l’histoire de l’art occidental, l’analyse des images et des œuvres, la culture visuelle et l’histoire culturelle, combinée à un enseignement approfondi de la langue, de la littérature et de la civilisation anglophones. Développement de solides compétences en analyse critique, rédaction, traduction et compréhension des enjeux culturels internationaux.
- Masters in Art BusinessSotheby's Institute of Art2020Formation spécialisée dans les enjeux économiques, juridiques et stratégiques du marché de l’art international : gestion de projets culturels, marketing et communication, stratégie de marque, relations clients, analyse du marché, négociation et développement commercial dans les secteurs de l’art et du luxe.