About Inès
English
Native or bilingual
French
Native or bilingual
Experience
- FreelanceMarketing ExpertCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)Lyon, FranceBranding / Marketing Strategy / Marketing Plan / Website + SEO / Lead Generation / Paid Campaigns / Influence Marketing / Affiliation / CRM / Email Marketing / Social Media / Content management
- My riteMarketing ManagerHEALTH AND WELLNESSFebruary 2022 - January 2024 (1 year and 11 months)Dubaï, United Arab Emirates
- Establish of a a new brand positioning, brand identity, development of a new e-commerce website on Shopify (A/B testing on UX to increase sales and AB)
- Develop the marketing calendar & campaigns to drive brand awareness + sales
- Develop retail in MENA market - in charge of all forecasts & planning
- Management of all social media strategy (content creation, leads acquisition)
- Ads campaigns management (Meta + Google) + SEO (blog, website...)
- CRM strategy & implementation of a global loyalty program
- Automated email flows creation & management (Klaviyo)
- Management of all print and digital content creation - creatives & copywriting
- Hailey BeautyGlobal Marketing ManagerFASHION AND COSMETICSOctober 2020 - January 2022 (1 year and 3 months)Dubaï, United Arab Emirates
- Developed brand positioning & brand identity, insuring the alignment of brand messages & visuals through all channels
- Developed 360 global marketing campaigns to drive activation & brand awareness for the e-commerce website (10M visits/month, 15M$ turnover/y)
- Developed the brand distribution in the MENA region through distributors like FACES (Chalhoub) and a brand store opening in Dubai Mall
- Hiring, managing and upskilling a team of 15 persons for: VM - E-commerce - SEO - Content creation - Social - Emailing - Influence - Performance
- Develop the marketing calendar, & campaigns
- CRM - retention strategy, global loyalty program + email marketing and newsletter
- Brief creative agencies and supervise production and qualitative execution
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Education
- Master Digital MarketingSup de Pub - Groupe INSEEC2015> Stratégie de communication digitale > Stratégie Social Media > Content marketing > Création graphique > Marketing Mobile > UX Design > Stratégie e-commerce > Acquisiton de trafic > SEO / SEA > CRM > Web Analytics
- Bachelor MarketingSup de Pub2013> Stratégie de communication digitale > Stratégie Social Media > Création graphique > SEO / SEA > CRM > Business plan & création d'entreprise > Management d'entreprise > Gestion et finance d'entreprise