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Inès B.IB

Inès B.

Digital Marketing Manager / E-commerce Expert

€300/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Inès

Hello!

Are you looking to develop and strengthen your branding and digital presence? Do you have an e-commerce site but are struggling to trigger and accelerate your company's conversions? Are your ad campaigns not generating the expected results and you don't know why? Do you feel like your brand isn't using digital marketing in the right way?

I'm here to help! ⭐️

I've been working in marketing and digital marketing for over 10 years. I founded my own growth hacking marketing agency between Europe and the Middle East, where we helped hundreds of companies achieve their goals in terms of branding, lead acquisition, and conversion. I then had 6 years of experience as a Marketing Expert between Paris and Dubai, for various F&B and cosmetic brands.

Feel free to contact me if you need:

• Marketing audit of your brand / company on your various channels
• Website audit in terms of marketing and user experience
• Audit of your Ads campaigns on Google and Meta
• Social listening
• Complete digital marketing strategy
• Social media strategy / digital marketing content and campaign calendar
• Community management
• Management of all print and digital content creation
• Setup and management of Paid ads campaigns on Google, Meta (strategy, creatives, copywriting etc)

• SEO
• Setup of emailing strategy, creation of flows on Klaviyo and setup of automated emails
• Influence marketing, PR, KOL, affiliation
• Retention strategy / loyalty program

For more information, feel free to contact me.

  • English

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    Marketing Expert
    CONSULTING AND AUDITS
    January 2024 - Today (2 years and 5 months)
    Lyon, France
    Branding / Marketing Strategy / Marketing Plan / Website + SEO / Lead Generation / Paid Campaigns / Influence Marketing / Affiliation / CRM / Email Marketing / Social Media / Content management
  • My rite
    Marketing Manager
    HEALTH AND WELLNESS
    February 2022 - January 2024 (1 year and 11 months)
    Dubaï, United Arab Emirates
    • Establish of a a new brand positioning, brand identity, development of a new e-commerce website on Shopify (A/B testing on UX to increase sales and AB)
    • Develop the marketing calendar & campaigns to drive brand awareness + sales
    • Develop retail in MENA market - in charge of all forecasts & planning
    • Management of all social media strategy (content creation, leads acquisition)
    • Ads campaigns management (Meta + Google) + SEO (blog, website...)
    • CRM strategy & implementation of a global loyalty program
    • Automated email flows creation & management (Klaviyo)
    • Management of all print and digital content creation - creatives & copywriting
  • Hailey Beauty
    Global Marketing Manager
    FASHION AND COSMETICS
    October 2020 - January 2022 (1 year and 3 months)
    Dubaï, United Arab Emirates
    • Developed brand positioning & brand identity, insuring the alignment of brand messages & visuals through all channels
    • Developed 360 global marketing campaigns to drive activation & brand awareness for the e-commerce website (10M visits/month, 15M$ turnover/y)
    • Developed the brand distribution in the MENA region through distributors like FACES (Chalhoub) and a brand store opening in Dubai Mall
    • Hiring, managing and upskilling a team of 15 persons for: VM - E-commerce - SEO - Content creation - Social - Emailing - Influence - Performance
    • Develop the marketing calendar, & campaigns
    • CRM - retention strategy, global loyalty program + email marketing and newsletter
    • Brief creative agencies and supervise production and qualitative execution

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Education

  • Master Digital Marketing
    Sup de Pub - Groupe INSEEC
    2015
    > Stratégie de communication digitale > Stratégie Social Media > Content marketing > Création graphique > Marketing Mobile > UX Design > Stratégie e-commerce > Acquisiton de trafic > SEO / SEA > CRM > Web Analytics
  • Bachelor Marketing
    Sup de Pub
    2013
    > Stratégie de communication digitale > Stratégie Social Media > Création graphique > SEO / SEA > CRM > Business plan & création d'entreprise > Management d'entreprise > Gestion et finance d'entreprise

Skill set

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