Freelancer profile translated to English.
Back to original languageAbout Ines
I help my clients find concrete answers to their strategic, operational, marketing & digital, commercial, or financial challenges, enabling them to generate more growth.
My goal is to leverage my skills in France and internationally (7 years) to support, challenge, and grow your projects.
What I can do concretely
- Audit and analysis- of your marketing and communication strategy (competitor benchmarking, your competitive advantages, market research...) and your project management methods.
-Marketing strategy- advice and support for your brand/product strategy, brand DNA and values, positioning, editorial strategy and SEO best practices, marketing funnel, emailing and newsletters (Hubspot, Leadfox, Mailjet…).
-Business development strategy- build, implement, and analyze a customer acquisition and growth strategy.
My approach
I intervene from management to marketing, including corporate strategy, digital, and operations, emphasizing co-creation to facilitate the achievement of objectives and, above all, the emergence of innovative solutions.
Discussion allows us to address the real issues, formulate and formalize a strategy, and create a truly effective action plan.
My experience
Major groups: Apple, Google
Governmental: Business France in Australia (Defense tech)
Marketing and media consulting firms: Drum Digital, Foyster Media.
IoT Startups: Beeinventor
CEO/founder of 3 startups
My background
Bachelor of International Business, Rotterdam School of Management (Netherlands), Tsinghua University (China), Stanford University (USA)
Master of Commerce, double degree Strategy, Innovation & Marketing, University of Sydney (Australia)
My rate may vary depending on the length of the mission (short, medium, and long) and the disciplines involved.
Happy to have an initial chat and discuss your projects together!
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Score & Secure PaymentMarketing StrategyBANKING AND INSURANCEOctober 2023 - November 2023 (1 month)-Establish a strategy consistent with the objectives for 2024.-Creation of a calendar and budget.-Implementation and creation of deliverables around the execution of this strategy.
- OVERADECo-development of Marketing and Sales StrategyMay 2023 - July 2023 (2 months)Paris, FranceBranding, communication strategy, sales strategy
- Matka DéveloppementCo-development of Marketing and Sales StrategyMay 2023 - May 2023Paris, FranceCreation of a marketing and sales strategy for a digital media project. We proceeded in a brainstorming format and developed a clear action plan to guide the sales and marketing teams on many topics.
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Education
- Bachelor of International BusinessRotterdam School of Management2018Marketing, finance, comptabilité, management, stratégie et innovation.
- Sustainability & Economics double courseStanford University2018Projet sur la création et rentabilité de nouveaux espaces urbains durable en partenariat avec le gouvernement, Tsinghua University et Stanford University.